The First 4 Seconds | Free Sales Training Program | Sales School

What’s so important about the first 4 seconds?

The answer is: everything. Though it doesn’t seem like a whole lot of time for anything, these first few seconds are critical to how the rest of the sale is going to play out. Mess up one small thing during this time and you’ll pay serious consequences. Seriously. Studies have shown that it takes an average of 7 follow-up interactions to counteract a bad first impression, and we all know that no one has time for that. So how do you make a good first impression? Keep watching and I’ll break it down step by step.

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