303: The Future of Ecommerce: Consumer Privacy, Successful Business Models, & High-Converting Content

From changes in consumer privacy to new business models popping constantly, the Ecommerce landscape is changing and it's changing fast. Here to help you keep up is my good friend Brett Curry. Brett is an entrepreneur, eCommerce strategist, and host of the eCommerce Evolution podcast. He leads an incredibly talented team at OMG Commerce, and today we're diving into what's new in eCommerce. We talk about the future of eCommerce advertising and who should be most concerned about upcoming privacy changes. Brett shares his formula for creating consistently great content, I share what makes lucrative subscription models work, and we touch on how our roles as CEOs and operators have evolved as our businesses have grown. Episode Highlights: 4:44 The future of eCommerce: A return to the renaissance 8:26 Google’s changes to audience targeting and attribution 11:29 Why agencies and freelancers should be weary of privacy changes 19:12 The formula for consistently creating high-converting content 28:02 Why subscription models aren't going away anytime soon 31:13 How to make a subscription model work for your business 35:51 Three types of subscription models to consider 42:31 How to keep up with the speed of change in business 44:32 What being a basketball coach and CEO have in common 48:10 Austin’s perspective shift on his role in business 53:43 Check out the eCommerce Evolution Podcast Links and Resources: OMG Commerce eCommerce Evolution Podcast Brett Curry on Twitter Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath The Automatic Customer by John Warrillow The Art of Selling Your Business by John Warrillow The Membership Economy by John Warrillow Podcast 295: Building A $100MM Brand: The Story Behind Snow Teeth Whitening @a_brawn on Twitter Review or subscribe on iTunes