107: The impact of consumerism on children

A few weeks ago we talked with Dr. Brad Klontz about the 'money scripts' that we pass on to our children - perhaps unintentionally - if we fail to examine these and make conscious decisions about the messages we want to convey about money to our children.

Today we continue our series on the intersection of parenting and money with a conversation with Dr. Allison Pugh, whose doctoral dissertation (and subsequent book, Longing and Belonging: Parents, Children, and Consumer Culture) remain seminal works in this field even a decade after their publication.

In this interview, we take the position that advertising to children is happening - so what do we do with that?  How do children make meaning out of the messages sent to them through our consumerist culture?  How do parents attempt to resist the effects of this culture, and how successful are they?

In our next episode in this series we'll dig more deeply into the effects of advertising itself on children's brains, so stay tuned for that!

Book mentioned in the episode

Longing and Belonging: Parents, Children, and Consumer Culture (Affiliate link).

Other episodes on this series

This episode is the second in a series on the intersection of parenting and money. You can find other episodes in this series:

038: The Opposite of Spoiled

105: How to pass on mental wealth to your child

112: How to Set up a Play Room

115: Reducing the Impact of Advertising to Children

118: Are You Raising Materialistic Kids?

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Jen  01:31

Hello and welcome to the Your Parenting Mojo podcast. Today's episode is part of a series that I'm doing on the Intersection of Childhood and Money. A while back now I interviewed New York Times columnist Ron Lieber, on his book The Opposite of Spoiled and we do use his approach to several topics related to money. But it seemed to me for a while now that there's a lot more to say on this. So more recently, I interviewed Dr. Brad Klontz on his concept of Money Scripts, which are the ideas about money that were passed on to us by our parents and that we will probably pass on to our children as well if we don't critically examine these and potentially make a conscious decision to choose a different path. Another avenue I've been wanting to explore is consumerism since I come from England, which is certainly becoming more Americanized than many other places, but where consumerism still doesn't have the same force that it does here in the US where buying things to express love or because you're feeling sad or just because you feel like it is pretty much considered a birthright. And I spent a lot of time looking for someone to talk with on this topic and finally found our guest today Dr. Allison Pugh. Dr. Pugh is a Professor of Sociology at the University of Virginia whose teaching and research focuses on contemporary work and relationships, and particularly the intertwining of culture, emotions, intimacy and economic life. She's currently a fellow at the University of Southern California in Los Angeles while she writes a book about her research on the automation of work that's historically relied on relationships between people like the caring professions. She wrote the book