The importance of soft launches to your brand - Peter Knudson, Manager of Product Management at Unity

On today's episode, I got to speak with Peter Knudson, Manager of Product Management at Unity. Before Unity, Peter was a PM at both Zynga and Activision, pretty much spending his entire career as a Product Manager. Peter shares his product career journey and some great lessons he's learned along the way. 

Here's what we discussed:

Peter's background and how he pretty much started his career in Product with Zynga

Peter describes himself as a Gaming PM

How Peter got involved in the Gamining industry as he interned for a wildly popular card game creator

Why "growing up" as a PM at Zynga was such a catalyst to Peter's career

How Unity is the company that helps other game companies create games

The growth partnership between Facebook and Zynga

How product goals and user experience can come into conflict

Why the gaming industry is a lot like investing where you have to build a portfolio to get a couple of big winners

How understanding your market is key to success and the importance of talking to customers, even in B2C settings

The importance of soft launches to your brand

How product management differs greatly from company to company

The importance of data analysis in product

Why the fundamentals are key regardless of the company, but exploring focuses as a PM is super important for your career

How PMs can make the same mistakes as entreprenuers in not validating solution fit when trying to solve customer problems

A common interview question Jr. PMs get 

Adam Nash's Blog: 3 buckets of feature categorization

Ken Norton Blog

Andrew Chen Growth Blog

Hooked by Nir Eyal

Inspired by Marty Cagan

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