Jess Hatzis and Bree Johnson are the masterminds behind Willow and Blake, and Frank Body. Frank Body started as an experimental project and quickly became a force to be reckoned with, now valued at over $100 million. Learn how Frank Body's groundbreaking branding strategy and social media tactics helped it rise to the top of the beauty industry.
But the success of Frank Body isn't only about its products - it's also due to the visionary work of Willow & Blake, a creative agency that designed Frank Body's identity. Discover how Willow & Blake, renowned for their work with start-ups and challenger brands, brought their unique expertise to Frank Body, creating a visual and communicative masterpiece that resonated globally.
Get a glimpse into the brand's philosophy, where every word and tone is carefully curated, understanding the enormous impact language has on building or breaking a brand. You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.  Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#418 The Language of Success: Willow & Blake's Impact on Frank Body's Branding

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.

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Steve Kamper is a seasoned politician and community leader, currently serving New South Wales as the Minister for Small Business, Lands and Property, Multiculturalism, and Sport. 
In this episode, we explore Steve's childhood and the influence his parents had on his life. We dive into his career in accountancy, his passion for community service, his relationship with NSW Premier Christopher Minns, and his vision for the future for Small Businesses in NSW, plus much more.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#445 Speaking with the Minister of Small Businesses for NSW: Steve Kamper

With Stake, Australia's leading investing platform, I'm excited to share the tenth episode of 'Going Public' - a new monthly series giving you unique access to the entrepreneurs, founders and executives who've taken their business public.
Join us as we dive into the world of Nick Langton, a former financial services executive turned entrepreneur, now the CEO of Alta. 
In this episode, we explore Alta's journey from inception to going public on the NYSE and reaching a market cap of $42.3 million. Discover how Alta is shaking up combat sports fitness with tech-powered training, available both in-gym and at home. They've now partnered with over 500 gyms! We'll also discuss how MMA icons Conor McGregor, John Kavanagh, Laura Sanko and Daniel Cormier are involved.
Earlier this year, Alta was listed on the New York Stock Exchange with the ticker MMA.
DISCLAIMER: Views expressed are those of the individual only. This does not constitute financial advice.  You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.  Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

Transforming MMA Training: Going Public w Alta's Nick Langton

Odette Barry is a seasoned publicist, Public Relations mentor, and the Director of Odette & Co, a thriving PR and digital marketing agency based in Byron Bay.
With over 15 years of industry experience, Odette has honed her expertise in crafting compelling narratives and amplifying the voices of businesses across various sectors.
Now as the head honcho of Odette & Co, Odette is dedicated to fostering strong relationships with clients and her talented team, embodying a collaborative approach grounded in trust and integrity. Her consultancy arm has garnered acclaim for its ability to tackle complex communications challenges and deliver tangible results for clients spanning the technology, education, beauty, wellness, health, and fashion sectors.
We spoke about how PR has evolved, creating the right relationships, the importance of controlling your own story, how most marketing boils down to common sense, her work with startups, handling PR disasters, and much more.
Learn more about Odette's work here:https://www.odetteandco.com.au/
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#444 The PR Playbook: Mastering your message with Odette Barry

This Sunday close to 120,000 people worldwide will ride motorcycles dressed sharply, all in support of raising funds and awareness for research into men's mental health and prostate cancer.
The Distinguished Gentleman's Ride is a globally acclaimed motorcycle gathering, with its inaugural event in Sydney back in 2012.
Over the years, the event has achieved remarkable success, having raised an impressive $50 million USD from the participation of 340,000 riders across 115 countries.
It was awesome to speak to Mark Hawwa, the visionary and creator of the global event on The Mentor.
Our conversation delved into our shared passion for motorcycles, the inception of the Distinguished Gentleman's Ride (DGR), reshaping the perception of motorcyclists, the alarming rates of mental health challenges and prostate cancer among men, the strategic business approach driving DGR, Mark's journey in scaling and fostering the expansive community of DGR, and much more.
If you want to learn more about the Distinguished Gentleman's Ride or donate to the cause, see their website here: https://www.gentlemansride.com/
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Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#443 Mark Hawwa: The Distinguished Gentleman's Ride

Discover the inspiring story behind Ārepa, a venture born out of a quest to revolutionise brain health. Co-founders Angus Brown and Zac Robinson were driven by personal losses to create healthier energy drink alternatives. The duo partnered with renowned neuroscientist Professor Andrew Scholey to develop a groundbreaking range of natural, caffeine-free products crafted from New Zealand Blackcurrants and Bark.
In this episode, I speak to Angus & Professor Scholey; we delve into the journey of Ārepa, from its humble beginnings to its emergence as a game-changer in brain health. Professor Scholey shares his expertise in human psychopharmacology and how it has shaped the scientific development of Ārepa, ensuring its effectiveness and safety. We also explore the concept of 'flow state', Ārepa's role in enhancing cognitive function, attracting attention from elite athletes and high-profile clientele worldwide.
Tune in as we discuss the complexities of the human brain, the science behind Ārepa's products, how they've bottled the "flow state", their vision for reshaping the energy drink industry, the potential Ārepa has to make a lasting impact and much more.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#418 The Language of Success: Willow & Blake's Impact on Frank Body's Branding

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