Behind the Scenes: Consumer Product Marketing

The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber

03.15.2021 - By Meredith Davis, SharebirdPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Imagine how different Uber looked six years ago when the idea of a ride sharing app was new and foreign to many of us. That's right when Meg joined the Uber organization. Over the past six years she's helped to scale the ride sharing app to be available in over 500 cities and also led the company's marketing initiatives amidst a global pandemic where there is no playbook. Tune in to hear how Uber reacted to the COVID-19 pandemic with campaigns such as "Move What Matters", and helped prevent the spread of COVID-19 with launches such as "No Mask, No Ride."

More episodes from Behind the Scenes: Consumer Product Marketing