Joey Cofone is the Founder and CEO of Baronfig, an award-winning designer and entrepreneur, and the newly minted author of The Laws of Creativity.
If you have listened to our podcast long enough then you may have heard Joey’s voice before. Way back in episode 57. We are pleased to welcome him back to the show to share what he’s been working on for a long time: defining the laws of creativity.
In part one of this conversation, Joey and Chris share some of their most poignant memories of creativity. They discuss the importance of remaining curious, following your instinct, and why what makes you weird also makes you wonderful.

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212 - The Laws of Creativity — with Joey Cofone

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

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The Power of Words
In this episode, host Chris Do interviews Phil M. Jones, a renowned business communication and sales expert, and author of 'Exactly What to Say.' Phil shares his journey from young entrepreneur to successful author and speaker, discussing his creative strategies and frameworks developed from extensive experience in senior sales leadership, real estate, and sales training. Highlights include actionable advice on mastering influence and communication, the importance of continuous improvement, and specific language techniques for asking referrals and establishing authority. Phil also provides tips on impactful public speaking and the philosophy behind his evergreen success. Furthermore, the episode delves into the significance of inspiration over copying in creative industries, encouraging unique takes on existing ideas for innovative outcomes.

Check out today's guest, Phil M. Jones:
➤ Website | LinkedIn | Instagram

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293 - Mastering the Language of Business Success - With Phil M. Jones

Beyond Time Sheets
In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked.

Check out today's guest, Tim Williams:
➤ Website | LinkedIn | Book | Blog

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292 - The End of the Billable Hour - With Tim Williams

It’s All About Embracing Your Authentic Self
In this episode, Chris Do is interviewed on Omar El-Takrori’s podcast called The Dept. w/ Omar El-Takrori, and they explore the intricate labyrinth of personal branding, public speaking, and the role of AI in today's creative and marketing industries. Chris Do shares profound insights on the essence of knowing oneself and the power of emotional connections over aesthetics in branding, coupled with his vision to revolutionize creative education through AI integration. The discussion transitions into the significance of authentic engagement in public speaking, critiquing the prevalent mechanical delivery and advocating for a return to conversational, heartfelt interactions. They emphasize the importance of authenticity, leveraging AI for enhancing presentations, and the cultural impact on innovation. Central to the conversation is the philosophy of using branding to forge genuine connections and utilizing success to empower educational initiatives, embodying an ethos of acknowledgment, appreciation, and the transformative potential of human connections.

Check out today's guest, Omar El-Takrori:
➤ LinkedIn | Website | The Dept. Podcast

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291 - Building Brands, Shaping Futures, and Transforming Lives - With Chris Do

A Creative's Path Through Uncertainty
In this episode, host Chris Do interviews Matt Bretz, a creative leader navigating his career transition after being laid off from Ayzenberg, where he served as the Chief Creative Officer. Matt discusses the importance of transparency during transitions, the emotional rollercoaster of leaving a job, and the significance of maintaining personal and professional connections. He shares insights into the impact of rapid changes in the marketing and communications landscape, emphasizing the need for creativity and innovation in the industry. Matt also reflects on the importance of aligning personal values with professional endeavors and explores potential future paths, including entrepreneurship and leveraging his strengths in rainmaking, talent farming, and design championing.

Check out today's guest, Matt Bretz:
➤ LinkedIn

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290 - The Creative Journey Beyond layoffs - with Matt Bretz

The Art of Learning by Teaching
In this episode, host Chris Do delves into the personal and professional growth journey of graphic designer James Barnard, focusing on the importance of authenticity, transparency, and the willingness to learn in public. By sharing his own experiences, including the initial struggle with an Adobe Illustrator tool, Barnard highlights the positive impacts of admitting one's gaps in knowledge and the collective learning that ensues with the audience. The episode further explores the power of teaching and how it can not only enhance one's own understanding but also boost business through specialization, in this case, logo design. Barnard discusses the effectiveness of script writing for social media content to bolster confidence and articulation, alongside the significance of continuous learning and sharing even the basics of one's craft. Emphasizing mistakes as a natural part of the creative process, the conversation shifts towards the benefits of humility and preparing oneself before claiming expertise, culminating in the mutual growth of both the designer and his audience.

Check out today's guest, James Barnard:
➤ Website | LinkedIn | Instagram

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289 - The Power of Transparency in the Digital Age of Design - With James Barnard

The Futur with Chris Do

212 - The Laws of Creativity — with Joey Cofone

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