In today‚Äôs episode we discuss branding and marketing for luxury services. As hairstylists, independent stylists and salon owners‚Ä¶ we need to know that luxury services require specific messaging and creating a transformational experience.¬† ¬† We‚Äôre going to touch on three main points to elevate branding for luxury services.¬†    Communicating value and transformation by focusing on what is in it for the client.¬†  
    Consistency in messaging and branding to build trust with clients.¬†  
    Customization to create a unique experience for each client.¬†  
  We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that‚Äôs exactly what we are diving into today.  This is Part 3 of a 4 Part Series  Check out our collaborators:  Misty Jayne - The Cash Confident Stylist Podcast  Lindsey Means - The Find Your Wai Podcast  Anna Lamber - The Woo Woo Hairstylist Podcast

The Luxury Hair Service Series Part 3

The most actionable + real beauty industry podcast.

The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is.

There are more options than ever before when building your dream career in the beauty industry.

What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster.

On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same.

You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life.

I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

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DM Jodie on IG In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success. 00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth 00:14 The Evolution of a Money Coach: Beyond Budgets and Debt 03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment 06:03 The Power of Self-Identification: Understanding Who You Are 13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort 17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth 20:07 The Journey of Starting Messy 21:04 The Power of Consistency Over Perfection 21:34 Simplifying the Start: Overcoming Tech Overwhelm 22:17 Embracing Minimalism in Business Tools 23:37 The Importance of Starting Despite Imperfections 25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives 27:38 Getting Comfortable with Being Uncomfortable 30:51 Advice for Taking the First Step Towards Your Goals 33:43 Introducing the Starting Messy Podcast 35:57 Finding Support and the Power of Mentorship 


How hairstylists can GET what they want

DM Jodie on IG This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience. 00:00 Meet Crystal Green: The Hair Mentor 01:19 The Power of Digital Marketing in Hairstyling 03:54 Crystal's Journey from Dentistry to Hairstyling 07:10 The Importance of Client Experience in Hairstyling 09:36 Transitioning to Education and Mentorship 15:26 Making the Client the Hero of Their Hair Journey 19:30 Understanding and Valuing Client Feedback 23:17 Redefining the Role of a Hairstylist 24:06 The Importance of Brand and Personality in Hairstyling 24:29 Crafting Your In-Person Brand as a Hairstylist 25:48 Maintaining Professionalism While Being Authentic 26:42 Navigating Client Conversations and Experience 33:46 The Power of Communication in Hairstyling 38:32 In-Person Marketing Strategies for Hairstylists 42:29 Connecting with Your Audience and Growing Your Clientel 


Client Communication + IRL Marketing for Hairstylists

DM Jodie on IG In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics. 00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser 01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels 09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024 10:06 Exploring the Power of SEO and Hashtags on Instagram 18:18 Broadcast Channels: The Underused Instagram Feature for Stylists 22:05 Transitioning to TikTok: Is It Necessary for Stylists? 23:22 Exploring TikTok's Potential for Hair Creators 24:49 Success Stories: From Skepticism to Client Growth on TikTok 26:17 Crafting Engaging Content for TikTok vs. Instagram 27:37 The Power of TikTok Lives for Business Growth 32:02 Optimizing TikTok Strategy for Salon Owners 32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences 40:12 Final Thoughts on TikTok's Value for Local Businesses

Tik Tok, Instagram, Threads... what social media stylists should REALLY prioritize in 2024?

DM Jodie on IG This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships. 00:00 Welcome and Introduction 00:03 Meet Erin: From Business Background to Hairdressing 01:20 The Journey into Hair Education 03:16 The Realities of Becoming an Educator 09:44 Navigating Brand Partnerships and Sponsorships 24:36 The Power of Travel and Personal Growth 30:47 Advice for Aspiring Educators and Stylists 32:13 Closing Thoughts and Where to Find Erin 


Becoming an Influencer and Educator in the Beauty Industry

DM Jodie on IG DM Claire Monroe In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns. 00:09 Background and Journey into the Beauty Industry 02:11 The Impact of Modern Marketing Strategies on the Beauty Industry 03:04 The Role of Email Marketing in a Hairstylist's Business 07:00 The Power of Automated Email Marketing 09:49 The Value of Lead Magnets in Business 13:07 The Impact of Email Marketing on Business Revenue and Client Retention 16:08 The Importance of Reviews and SEO in Business Growth 19:55 Getting Started with Email Marketing 


The Luxury Hair Service Series Part 3

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