Today we are wrapping up our series about the marketing funnel with brand awareness! Building awareness is the last piece to a well-oiled marketing funnel, and I am going to lay it all out for you on how to get quality awareness coming to your brand, starting now! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/262 

#262 - The Marketing Funnel: Brand Awareness

The beauty industry has changed dramatically in the last 10 years.  

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.  

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners.  What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now.  I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options that are available so that everyone wins. Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thrivingstylist.com/podcast/332 

#332 - Commission structures that work today

I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment.  Although you know I’m all about you seeing your business as a stylist or salon owner being a true business, let’s remember that we are all heart-centered at the same time. We can always find the compromise in this as we explore topics like pricing and the current market conditions, and it’s my intention that what I share here will help give you a better perspective of it all!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thrivingstylist.com/podcast/331   

#331 - The pricing crisis and how we got here

Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard!  Whether you're an educator looking to improve, a stylist seeking better opportunities, or an owner aiming to invest wisely in education, this episode offers actionable advice for creating win-win situations in our industry!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thethrivingstylist.com/podcast/330   

#330 - Industry Education Exposed!

 If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers.    In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic.    I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it has a positive or negative impact on not only your business, but your lifestyle!    Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!    Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more!   Tap below and start unlocking your free gifts throughout the entire month! https://thrivingstylist.com/thrivingstylistappreciationmonth   Learn more at: https://thrivingstylist.com/podcast/329 

#329 - Breaking Down the Pre-Booking Negative Impact

There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when it comes to education the problem isn’t saturation or that there’s too many educators. From where I stand, we are having a major quality issue in the industry, but I’ve got you covered! Today I break it all down and reveal the real recipe that you need to follow as an educator right now to be successful in our industry!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/328 

#262 - The Marketing Funnel: Brand Awareness

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