Today In History with The Retrospectors

The Nudge Revolution

04.08.2024 - By The RetrospectorsPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Cass Sunstein and Richard Thaler’s bestseller ‘Nudge’ was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama.

The book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individuals can ‘nudge’ people towards healthier habits, responsible financial decisions, or civic engagement if ‘decisions’ are framed in the right context - a technique they called "libertarian paternalism."

In this episode, Arion, Rebecca and Olly ask just how effective nudge theory really is; explain how the project was inspired by a bowl of cashew nuts; and discover how Thomas Crapper was centuries ahead of his time… 

Further Reading: • ‘Nudge theory: what 15 years of research tells us about its promises and politics’ (The Conversation, 2023): https://theconversation.com/nudge-theory-what-15-years-of-research-tells-us-about-its-promises-and-politics-210534 • ‘The nudge unit – has it worked so far?’ (The Guardian, 2013): https://www.theguardian.com/politics/2013/may/02/nudge-unit-has-it-worked • ‘Nudge: the final edition’ (LSE, 2021): https://www.youtube.com/watch?v=FEkfqQAp6wk

Love the show? Join

More episodes from Today In History with The Retrospectors