The One Image You Should NOT Use in Your Listings

I don’t want anybody to feel bad if they did this, but this is not a good strategy. It’s not wise to do this. This concept can apply to any platform. This is not specific to Etsy. As I said earlier, this is something that came about because of Etsy but many platforms already offer more than ten image spaces. You want to always be mindful of what you are including in listings. Don’t just use space because it’s there. Use space wisely. If someone discovers your listing (yay!) and they click into it (yay!), they explore some of the info (yay!),  scrolli through some of your images (yay!) that is all exactly what you want!! If someone has gotten that far into your listing, and is that deep into looking at your product, why on earth would we want to distract them with a graphic that indicates they should stop what they are doing on the listing and leave the page to do something else?  If you put a social media handles or opt-in coupon image in your listing, you are interrupting the buying process. If someone has gotten through image one, image two, image three, image four, image five, image six, image seven – if they are that far into your listing, if they have gone into your listing that deep, it is your responsibility and opportunity to convert that person to make a purchase! Your listing’s purpose is to convert sales, not to grow your social media following.  For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/157