The So What from BCG

The Price Is Not Always Right

10.11.2023 - By Boston Consulting Group BCGPlay

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A price is an expression of value and part of a conversation with customers. Jean-Manuel Izaret, BCG’s global leader of pricing, discusses the importance of designing a pricing strategy that creates value for customers and companies alike. Businesses must know when to leave money on the table and be careful to avoid prices so high they actually hamper sales. Jean-Manuel highlights seven pricing games companies should consider playing and other lessons to build pricing strategy from his new book, Game Changer. Learn More:https://on.bcg.com/3RT5A8Z

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