#28: The rise of female and Asian American social entrepreneurs—with Sophia Sunwoo, Forbes' 30 Under 30

Social entrepreneur Sophia Sunwoo believed in her mission so much that she worked without a salary for the first 2.5 years of starting The Water Collective. To make ends meet, she worked at a bakery during the day and built up the NGO at nighttime. Entrepreneurial at heart, Sophia built a clothing company (celebrities like Miley Cyrus wore her clothesline) and sold it while still in college. She remained in the corporate world for several months after college. But for Sophia Sunwoo, creating social impact was her calling. She quit her job, and began working at a bakery in New York. With co-founder Josh Braunstein, Sophia created The Water Collective to help provide clean drinking water to partner communities in Africa and India.  In this episode, Sophia talks about the challenges of working in the developing world as a female leader and dealing with petty community politics. You'll also learn what it's like to run an NGO with a co-founder and why for Sophia it's like "like a marriage without all the fun parts."  Sophia was listed as a leading force for social entrepreneurship on the Forbes' 30 Under 30 List in 2016. Show Links www.omprakash.org - a site that connects NGOs, people, and projects The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp The 4-Hour Workweek by Tim Ferriss Women Who Run With the Wolves: Myths and Stories of the Wild Woman Archetype by Clarissa Pinkola Estes The Desire Map: A Guide to Creating Goals with Soul by Danielle LaPorte The Tim Ferriss Podcast Startup Podcast TED Radio Tony Robbins Podcast This American Life Podcast Radiolab Podcast The Tiger Belly Podcast sophiasunwoo.com   Show Notes & Summary While in college, Sophia started a clothing line out of her dorm room with her roommate She wanted to be a clothing designer since she was 9 years old 250 retailers Miley Cyrus wore one of her hoodies Despite her success, Sophia was unhappy Sophia sold her company while she was still in college so she could do what she was passionate about She was inspired by a professor asking his students to do something about climate change and social impact She regimented a very strict schedule while in college to accomplish everything She wanted to enter the nonprofit and social impact industry but nobody would offer her a job due to her lack of experience. She got rejected every time! She returned to the corporate world, at a art consulting firm She learned to project manage, production schedules, conflict resolution in the corporate world Within 7 months, Sophia was ready to quit the corporate world Her parents took a step back and trusted Sophia and her decision Sophia met her co-founder, Josh Braunstein, at the bar on the day she quit her corporate job Sophia worked in a bakery while starting The Water Collective Sophia had never met an Asian American social entrepreneur for her first five years in the social impact space Josh's Jewish network was supportive of their work. The Korean American community was less willing to support Sophia because charity is not a part of their culture as much. Immigrant parents have a hard time understanding the risky decisions that their second-generation children may take in entrepreneurship or social entrepreneurship You need to leverage your immediate network early on to be a successful social entrepreneur They had many false starts in the beginning and projects kept falling through for an entire year Co-founder Josh Braunstein had worked in the nonprofit industry, specializing in clean water. He had noticed that many projects simply did not work on the ground. They noticed that many water systems stopped working after a few years Maintenance, troubleshooting, and finding spare parts were largely unaddressed Super high-tech or electric-powered water systems were problematic due to technical problems Sophia found partner organizations in Africa mostly on-line They received an email from a farmer in Cameroon who came from a village that did not have access to clean drinking water They hopped on a flight to go meet the farmer in Cameroon It's extremely difficult for NGOs to work in Cameroon, such as roads not being paved. Mud roads got washed away when it rained. The Water Collective had dealt with much of the legal work finished during the first year to make things easier for the second year Managing community relationships and dynamics is challenging due to competing interests that people within the community may have Each community has a village chief and it is crucial for The Water Collective to foster those relationships The Water Collective never fully funds a project so that the community can feel as if they are true stakeholders by fundraising and building Working with different village chiefs is challenging, as they may or may not have the support of the community or certain members Seemingly small relationships within the communities are important Sophia believes that you can always create a system or process that can help you, even when managing key relationships or choosing partner villages The Water Collective vouches each community where they ask questions, observe, and gather anecdotal data to see if the community would be a good fit as a partner Sophia is all about testing ideas, getting feedback, and iterating Sophia is a Tim Ferriss fan! Sophia needed a confidence boost after being in a country where women are not respected as much and where people don't know how to handle a women in a leadership position People gave her more authority when she told them that she was American People from work would invite her for a meeting but would cross the line with their romantic approaches People would make offhand comments about Sophia because she was a woman She now does not show a hint of her feminine side when in these communities. It's awkward for her because she's all about women's rights and equality. She picks her battles when it comes to standing up for women's issues in developing countries because she wonders if it is her responsibility and it takes away from her efficiency getting the projects done Someone of power in Cameroon is usually overweight, since that means he is wealthy enough to eat a lot. Sophia is a tiny Asian girl, the opposite of what most leaders look like. Demonstrating a sense of self-worth is important for women in development aid, not accepting sexist comments or unwanted advances or being treated as a plaything The co-founder relationship is complicated, it's "like a marriage without all the fun parts" You can go from being best friends to not talking each other constantly. It can get very emotional. Building a startup is an emotional process "It's always about execution. It's never about the idea." A close staff member in Cameroon passed away recently, and dealing with death was difficult for Sophia and Josh. They considered closing down and became depressed. The Water Collective has an important gala coming up in New York Sophia and Josh meet at least once a week, usually in person In one community, the intra-community problems were too deep that The Water Collective could not moderate even with the help of moderators and political leaders. The community chief did not have the support of his community It was not in Sophia's philosophy to try and be the white knight that would throw money at the problems the community struggled with to try and solve it for them. They had to abandon that particular community partnership The Mundame community partnership is Sophia's proudest project The Water Collective has a rigorous water maintenance program They teach the communities how to fix and repair the systems so that it becomes second-nature, kind of like how everyone nowadays know how to use a smart phone The Water Collective uses mostly water catchment systems where they will get water from a stream, and sometimes wells It's important for Sophia that women are involved in the communities Sophia and Josh worked for The Water Collective without a salary for the first 2.5 years It's important to stay on the pulse when it comes to fundraising so you can evolve It's important for an NGO to have a strong Board that can financially contribute a certain amount each year Sophia like to host intimate, private dinners to update key donors Sophia finds Board members that she can get along with and will support each other They found Board members by searching for specific qualifications Sophia likes to meditate and write down how she's feeling about certain projects Sophia loves the Tim Ferriss Podcast!! Sophia is currently coaching social entrepreneurs secure revenue for their projects at sophiasunwoo.com