Patrick Renvoisé is a brain scientist who helps business leaders pinpoint the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple scientific to create desire and entice people to buy your product.

The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.

Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches.

https://graphosproduct.com/

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The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé

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