028 The 4 Simple Steps to Building Your Digital Brand – Ryan Rhoten

Ryan Rhoten uses digital marketing strategies to help business professionals develop their own brands. He is the author of CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career, as well as the host of the BRAND New You and CareerTech podcasts, the latter of which explores how technology is changing the career landscape.

In this episode, Ryan lays out his four-step process for building a Kredible brand, why you should secure your personal brand before you even need it, and the pitfalls of “rental property” on the Internet.

THE FINER DETAILS OF THIS EPISODE:

(2:27) - Ryan explains how getting turned down for a promotion led to his brand work and podcast.

(5:50) - “Tom the Turkey” and Ryan’s advice for those unsure about their own brand.

(8:32) - The relationship between a company’s brand and a personal brand.

(10:40) - Step 1: defining what your brand is.

(17:10) - When and how should you start laying the groundwork for your brand?

(21:19) - Step 2: integrating your brand, and why Nick rebranded himself.

(27:20) - How social networks are the “rented land” of the Internet, and why you shouldn’t build your whole profile around them.

(29:51) - Step 3: creating your brand.

(36:17) - The importance of consistency in building a personal brand.

(39:50) - Step 4: engaging with your brand, and why you should think of Twitter as a bar.

(44:40) - How you can bend LinkedIn to your advantage.

(50:12) - Ryan endures the Rapid Fire gauntlet and relates a surprising act of generosity in the Starbucks line.

TWEETABLES:

“If you want to talk to somebody [who’s] smarter than you and has more knowledge than you, give them a platform to speak on.”

“The world is already your coworkers and the world is already seeing you in one light. If you want to excel or you want to move forward you have to know how they view you.”

“Even if you don’t think you want to move into another position, start doing it now, because it doesn’t hurt you to become more self-aware.”

“You can’t just sit back and think about things, you actually have to go and do things.”

“If you take nothing else away from today’s session, go buy your domain name.”

“As you put out content, people will like it, or they won’t, but the people who like it will stick with you.”

“Be on the platforms where the people you wanna hang out with are. Don’t try to be everywhere.”

“Prepare for things that you’re not expecting so that when they do happen they’re not nearly as bad.”

Guest Links

Ryan Rhoten’s website - http://ryanrhoten.com/

The BRAND New You Show - http://ryanrhoten.com/podcast/

The CareerTech Podcast - https://itunes.apple.com/us/podcast/the-careertech-podcast/id1416873792?mt=2

CareerKred - http://ryanrhoten.com/careerkred/

Ryan’s Twitter - https://twitter.com/ryanrhoten

Ryan’s LinkedIn - https://www.linkedin.com/in/ryanrhoten/

Ryan’s YouTube channel - https://www.youtube.com/channel/UCCexxtDt5rzfZc3FprjtiIw

Resources mentioned in this Episode:

16Personalities - https://www.16personalities.com/