02.29.2024 - By Cash Lawless, Jordan Drake
How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this. Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon E39: How to Become a Celebrity Hairstylist Show Notes: [0:00] Introduction [0:20] Today’s topic: How to Become a Millionaire Hairstylist PT. 2 [1:10] Question: What did Cash discover about his [1:15] If you missed PT. 1 Listen HERE [1:35] Three actions to implement right now! [3:25] “Never judge the market's ability to afford something based on your ability to afford something.” [5:00] Understanding the psychology of supply and demand in hairstyling [9:20] The NES framework [14:00] Step 1 [16:55] Step 2 [20:00] Real-life examples of authority building in the industry [25:20] The Beige Label [30:00] How to answer the question: “What do you do?” [31:30] “If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it.” [35:45] Recap of the NES framework for raising prices Connect with Us: Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - [email protected]