TikTok’s role in this referendum

As we head to a referendum in just over a fortnight, there’s a fierce battle for the ‘yes’ and ‘no’ vote playing out on social media.

From TikTok, to Instagram and Facebook, the messaging is short, sharp and constant. 

Today, Professor of Political Communication at La Trobe University, Andrea Carson, on why the No campaign is dominating on platforms like TikTok, where it’s reaching young and first-time voters.

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Andrea Carson, professor in political communication at La Trobe University