The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.  In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!  I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in. FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram for the link to register! https://www.instagram.com/bob_heilig/ Listen to Learn 00:17 - The beauty industry landscape   01:49 - #1 - Personalized level of buying experience   06:25 - #2 - Loyalty programs/offerings  09:02 - #3 - Brands partnering with authentic influencers  11:39 - #4 - Consumers wanting brands that are tied to communities   14:08 - #5 - Businesses prioritize relationships over transactions Join our free community

346: Top 5 Consumer Trends for the Beauty Industry

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig.  This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams.  

Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more!  Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business.  The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth.  

 Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!

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In case you haven’t heard, the FTC recently announced legislation banning non-compete agreements, essentially making it illegal for any company in the United States to have a non-compete on an employee or in our case, an independent contractor. Today, I want to share my thoughts on this development, and more importantly, provide a warning and a word of caution because I know for a fact that the “vultures” are starting to circle. So what does this all mean for you, your business, and the industry as a whole? Tune in to find out as I break it all down in this episode! Listen to Learn 3:26 - My opinion on whether this new ruling from the FTC will be a good thing or not for our industry  5:34 - The two important clauses that are in most distributor agreements and are not covered in the FTC ruling, plus why this is important to be aware of   7:49 - Exciting details on our brand-new workshop, Transformed!  10:51 - Why I believe that this is a just rule, based on my past experiences and what I see in the industry  15:46 - What will never change for you, despite this ruling or any other ones that are introduced  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 417: The Downside of Selling Products from Multiple Companies  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

426: Let's Talk About the FTC Non-Compete Ruling

Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I’m being honest! Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?! Listen to Learn 2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key  5:26 - The type of content you must be creating for cold leads and the first mistake I see people making  8:33 - Exciting details on our brand-new workshop, Transformed!  9:35 - An area where those who are even posting value content are going wrong   12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following    Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 411: Steal Our 4-Part Transformational Content Plan Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

425: 3 Reasons Why You Can't Grow Your Following

I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business! If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!    Listen to Learn 6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business  8:12 - What she did recently to truly embrace the call of leadership 10:15 - How transformational conversations literally changed Shannon’s business (and can for yours too!) 16:01 - Exciting details on our brand-new workshop, Transformed!  18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow 21:18 - What you always need to make sure of when using this strategy in your own business  26:24 - The important distinction to be made and understood about the people who buy from you  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel    

424: How Shannon Made $4,000 From a Single Piece of Content!

You’ve most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these ‘leaders’ doing this? It’s because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it’s actually doing the exact opposite.  How can we expect others who are watching this sort of behavior to respect us and what we do if we don’t even respect ourselves? Let’s stop tearing each other down and do better while building our industry up! Listen to Learn 1:32 - What most people do when they leave a company, the reason behind it, and what I’ve observed during my years in the industry  4:18 - The long-term impact of trashing a company that you are leaving 6:28 - Exciting details on our brand-new workshop, Transformed!  8:56 - Where the opportunity really lies from a business perspective  10:42 - How you can grow personally when leaving a company, and what you can do when observing negative actions from someone else leaving  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

423: Let's Talk About 'Leaders' Who Trash Other Companies

Today’s show is a bit different… This episode is related to some news that very recently became public that Beautycounter, a respected and admired company in our space for many years, is shutting down. The reaction to this news that I’ve been made aware of has made me think of something that I absolutely hate about this profession, and that is the negativity in times like this and how certain individuals prey on the challenges and struggles of others. I was so fired up about this that I just did an Instagram Live about it, and I’m sharing the audio from that broadcast right here for you to tune into in case you missed it. Whether you’re a Beautycounter Brand Advocate or just somebody in this profession who wants to elevate the way you do business, this is an important episode. I hope this provides some clarity for you during difficult times, as I shine the light on the dark side of our industry. Listen to Learn 7:54 - What normally happens when news like this is announced and how I feel about this type of reaction 10:31 - A critical choice that we must make when we are going through challenging times  13:56 - Exciting details on our brand-new workshop, Transformed!  14:58 - Our own personal adversity that we faced as a company last year and the lessons I learned from experiencing it  18:10 - A simple question for you if you are going through tough times right now   Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

346: Top 5 Consumer Trends for the Beauty Industry

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