We know a solid website is important (easy to navigate, loads quickly, etc.) but how can you best optimize your digital presence to connect to those who need you in the new year? Marketing expert, Peter Cartier of STL Marketing Department, illuminates where you can start improving your practice marketing for maximum reach. Your Google profile, social media, SEO (Search Engine Optimization) and the right CMS (Content Management System ex. Squarespace) are just the beginning. People are searching for solutions, so learn how to join the digital conversations that your patients are having!   Episode at a glance:   Prioritize your online presence Market smarter for 2023   Download Free SEO Guide   Contact Peter at peter@stlmarketingdepartment.com   

Ep.248: Top Physical Therapy Marketing Strategies for 2023

Welcome to our award-winning physical therapy podcast for private practice owners who want to set themselves up for success and join the industry’s top 10%. Whether your business is just starting up or you’re looking to grow as a business leader and stay on top of industry trends, this weekly podcast hosted by Brian Gallagher, PT and Founder of MEG Business, features actionable insights and tips from physical therapy experts who share the marketing, operations, personnel and clinical secrets that not only improve your practice, but also your life as an entrepreneur!

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Learn more at our Zoomcast  “Beyond the Basics: Advanced Credentialing Health Checks for Thriving Therapy Practices” on May 16th at 12pm EST You can’t escape it! Credentialing can either help you or hurt you, and it’s your responsibility to know the rules for your state and the compliance intricacies of this process. This isn’t an aspect of your business that you should be trying to do yourself, or dragging your feet on! Work with experts to avoid any messes with your contracting & credentialing.    Episode at a glance:   The difference between contracting and credentialing   Diversify your services   Do not DIY this process   Credentialing works between your Front Desk and Billing departments    

Ep.320: What to Expect from the Private Practice Credentialing Process

John Gallucci Jr., PT is the President & CEO of JAG Physical Therapy, a thriving chain of top-performing clinics in the Northeast. Join John and Brian as they discuss the shortcomings of Academia, how to provide intrapreneurial opportunities for staff and students, and how to excel in a low reimbursement area. Whether you are operating in this market or anywhere across the country, we know you will walk away inspired and with tons of valuable tools! Episode at a glance:   Mentoring young clinicians   Invest in your people first   Crucial metrics for a healthy practice   Retention & outcomes     https://www.jagpt.com    Contact John at info@jagpt.com    The JAG Method book   

Ep.319: Master Tough Markets: Tips from JAG Physical Therapy's CEO

How do you attract and retain the best possible people to your practice? Your people are the secret to your success. Employers and employees share the same highway, this is a two-way street. Apply the principles of the 5-step interview process whether you’re the one applying for the job, or conducting the interview! Episode at a glance:   Master your personal integrity   Master communication    The 5-Step Interview Process   Questions for Interview Day    

Ep.318: Crushing the Physical Therapy Interview Process

Here is the million-dollar question: How do you feel about your future, and what can you do about it? We have the tools and mechanics that will enable you to run a more effective practice - this is the easy part. Your ability to perceive and navigate people is everything. Your future is in your hands!  Episode at a glance:   Your past does not dictate your future   Perception is king   The industry is constantly changing   Shorten your runway  

Ep.317: The Million Dollar Question

Are you struggling to recruit and retain top talent for your practice? Today, we focus on one group in particular: the New Grad (1-3 years out of school). Stand out among the competition by offering the best opportunities for young physical therapists who are ready to build a fruitful career! Episode at a glance:   Optimize your ads   Top programs & benefits   Promote!   Tuition reimbursement program    

Ep.248: Top Physical Therapy Marketing Strategies for 2023

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