126: Top Ways to Define Your Interior Design Brand Beyond Your Style with Katie Saunders With me today is Katie Saunders of Pop and Grey. Katie is a brand strategist and website designer who partners with interior designers to elevate their strategic brand design and messaging so that their brand presence reflects their style and story in every unique detail. Katie is a southern girl, so get ready for the double southern accents between the two of us.   We are going to discuss why our style is not our brand, how we start to define a brand, and why it matters.  Enjoy the podcast.  Topics Mentioned:   Style   Brand   Niche   Logo   Listen to the Episode Key Thoughts:   As your business has grown over the last 9 or 10 years, what are one or two things that have been the most instrumental in helping you be more profitable? Michele (7:52)   It’s important to realize your brand can grow with you. Katie (19:40)    Digging into her ideal client you might discover the ones you love to work with are more philanthropic in nature. Michele ( 30:57)    One of the things that stop people from moving forward is fear, but the other one is ignorance. It's the belief that it's always been that way. Michele (42:39)   Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Contact Katie:   Website: popandgrey.com   Facebook: Pop and Grey   Instagram: @popandgrey   Pinterest: Pop and Grey   Email: katie@popandgrey.com   References and Resources:   The Designers' Inner Circle - Become a Member Today  

Top Ways to Define Your Interior Design Brand Beyond Your Style

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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261: Podcasting as a Revenue Stream   With me on the podcast today is Traci DeForge. Traci has over three decades of experience in broadcast media, executive management, and consulting for Fortune 500 businesses. She is the founder of Produce Your Podcast, and she's going to be sharing with us today how creating and having your own podcast can lead to profitable results in your life and in your business. Topics Mentioned:   Marketing   Authenticity   Leverage   Key Thoughts:    I think people just have to really understand when you make the decision to start a podcast, the fundamental thing that you want to think about is your why.  Traci DeForge      Podcasts, truthfully, don't have to be ginormous and huge and reach the entire world. It just has to reach your ideal client for whatever purpose you have for that podcast. Michele Williams      If you change that person's perspective with one thought and you make a difference to that one person, that could change their life. Traci DeForge      I have met some of the most amazing people by hosting them on my podcast and talking to them. I've hired many of the people that I have talked to on my podcast because I'm usually interviewing somebody because I'm interested in what they're doing. Michele Williams    Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Traci:   Website: Produce Your Podcast   Facebook: @tracideforge   Instagram: @produceyourpodcast   Email: traci@produceyourpodcast.com   YouTube: @produceyourpodcast   LinkedIn: @tracilongdeforge   References and Resources:   CFO2GO   Work with Me   Metrique Solutions   Journey to There podcast   Unfiltered Wisdom: Free Coaching from Michele’s Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success. Learn More 

Podcasting as a Revenue Stream

260: CFO2GO Success Story  With me today is Kate Wood of Worth Preserving. Kate partners with property owners, designers, architects, trades, and others to rescue, rehabilitate, and determine what is worth preserving in historic homes and buildings. Recently, Kate completed my CFO2GO program, and the results that she has had in just a few short months have been astounding. In this episode, we're going to talk to Kate to understand a little of her journey to reclaim the love she has for her work, to be able to make money doing it, and to have the ability to make magic as she works with her clients every day. Topics Mentioned:   Loss Leaders   Financial Planning   Shifted Orientation   Practice of Financials     Key Thoughts:    It is the merging, that intersection between the strategy and the plan and who I am and what I'm trying to do and how I'm going to price it and how I'm going to manage the money and how I'm going to run it through my company. That intersection is where the magic happens for the business owner and for the business as a whole.  Michele Williams      I go back to my final report and I am in Metrique every month putting in my numbers and making adjustments. Kate Wood      Thinking about our financials as a practice gives us the ability to continually practice getting them and keeping them in alignment with all the things that we're doing. Michele Williams      It is a constant tweaking and evolution and I'm just excited about the business now because I do think of it as a business that has value and not just to me, but to other people. Kate Wood     Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Kate:   Website: Worth Preserving   Instagram: @worthpreserving   Email: kate@worthpreserving.com    YouTube: @KateWoodWorthPreserving   References and Resources:   CFO2GO   Work with Me   Metrique Solutions   Worth Preserving: Weekly Newsletter and Free Download for Interior Designer      Unfiltered Wisdom: Free Coaching from Michele’s Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.      LEARN MORE  

CFO2GO Success Story

259: The Power of Feasibility  Robyn Thomas is joining us today on the podcast. Robyn has an architecture degree from Auburn, and she has merged that education with her love of design to provide a one-stop architecture offer specializing in design completion and optimization. She calls it the master of done. I love that so much. Today we're going to delve into feasibility, what it is, why it's needed, and when is the right time for the conversation around it. Enjoy the podcast. Topics Mentioned:   Metrics   Processes   Project Management   Teamwork        Key Thoughts:    We sometimes get so enamored with the result that we don't look at the result and then backpedal our way through it to get to the beginning   Robyn Thomas      I'm all about feasibility... It's really saying, what are the resources available and how can we best use them?  Michele Williams      There are indicators and metrics that we can pull into our discovery call, or consultation process that we want to introduce early, way before we get into what color are the walls.    Robyn Thomas      I think that in feasibility, sometimes people again have the idea that they're fighting against you to get something done, even though it's not you, it's what you're bringing up, the budget, the timeline. You're the representation of those things.   Michele Williams    Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Robyn:   Website: www.robynstudios.com    Facebook: rs.homeguidestudio   Instagram: @rs.homeguidestudio   Email: robyn@robynstudios.com    Pinterest: robynstudiosga/    References and Resources:   CFO2GO   Work with Me   Metrique Solutions      

The Power of Feasibility

258: 4 Strategies to Stop Being Underpaid  I am so excited to be talking to you today. I'm actually so excited that I didn't wait and get all dolled up to be on the video part of the podcast. I decided in the middle of my work session just to stop and go ahead and share this message. So, I hope you are excited as I am, because we are going to talk about four strategies that will stop you from being underpaid. Do you know what it means to be underpaid? It means a high tolerance for low pay. I think that it is a problem, especially for creatives and certainly in the interior design industry. Now, some of you may be listening to this podcast and you may be thinking, hey, no problem here, I get paid all the time. But my question would be, do you take the money out of the company with ease, without feeling stressed? Some of you may be listening to the podcast and thinking, oh yeah, I have a high tolerance for low pay. Instead, I'm a people pleaser and I want to do great things for other people. Stay tuned because we're going to talk about the four strategies that will help you not be underpaid, but to be paid fairly and to be able to have a profitable company - at the same time  Topics Mentioned:   Value   Worth   Pricing strategy   Career path    Key Thoughts:    People are paying you for what you know, or they're paying you for what you have the ability to learn and to know. Michele Williams     People are willing to pay you for what you know.  Michele Williams     Time is a currency that we spend in our calendar, and people will pay us for the time that we have available to devote to their project. Michele Williams     We're all looking at what we can hand off to somebody else's task list. Stress relief is a big deal. Michele Williams     Understanding pricing and understanding your attitude around it is really going to allow you to move forward with confidence and not cockiness. Michele Williams     Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   References and Resources:   Work with Me   CFO2Go   Metrique Solutions  

4 Strategies to Stop Being Underpaid

257: Design the Life You Want Nicole Comis is a life and mindset coach, and she's passionate about helping driven professionals achieve their career goals without sacrificing their personal lives. She's certified by the International Coaching Federation and she's also a neurolinguistics programming master coach. Nicole's goal is for those that she works with to recognize that success comes from living a happy, healthy, and balanced life, whatever that might look like for them. If you're feeling tired or overwhelmed or not sure what to do next, this is the podcast for you.  Topics Mentioned:   Health   Success   Balance   Mindset    Key Thoughts:    The reason why we burn ourselves out and the reason why we work our butts off is because it's our programming. Whether it's a fear or a limiting belief or that's what dad did, that's what mom did. We are programmed to think that that's what we need to do, whether it's, I need to prove myself, I need to prove I'm worthy or not, that's just what is done, or you've got to work your butt off to make money. Nicole Comis      That makes me think of what grace has been bestowed upon me and upon my life and upon those I love or those I'm watching. Seeing the grace that we get every day, that is what makes me joyful. Michele Williams      The more that you can identify your fears and your limiting beliefs and understand where those come from, the more aligned you feel, and I do tell my clients, too, to really practice making decisions based on your vision and your values. Nicole Comis      When other people's ideas and influence get like that, we have to turn it off, and then we've got to be intentional about the influences of the people that we let speak into us. Michele Williams    Contact Michele:   Email: Team@ScarletThreadConsulting.com   Facebook: Scarlet Thread Consulting   Instagram: @ScarletThreadATL   Website: ScarletThreadConsulting.com   LinkedIn: Michele Williams   Contact Nicole:   Website: https://www.nicolecomis.com   Facebook: NicoleComisCoaching   Instagram: @nicolecomis   Email: nicole@nicolecomis.com   LinkedIn: nicolecomis Tic Tock: @nicolecomis   References and Resources:   CFO2GO   Work with Me   Metrique Solutions   Necessary Endings by Dr. Henry Cloud    Life Fulfillment Exercise   Sew Much More Podcast   Podcast with Jennifer Looney: Creating a Board of Directors that Support You   

Top Ways to Define Your Interior Design Brand Beyond Your Style

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