The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy.

How does this play out?

When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is so complicated. I know it works, but how do I explain it so the average consumer can quickly grasp it?

Today we kick around some little-known (yet completely common-sense) techniques to go from “incompressible” to “I want it!”

Resource:

My new book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ

Download.