Clint Sand, VP of Product at NortonLifeLock, shares the complexities and considerations involved in building cybersecurity products, and how to get consumers to invest in products they need, but don’t necessarily want. Get the latest updates from the show at  www.thisisproductmanagement.com.

258 Turning Wants Into Needs is Product Management

DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center.

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Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started. 

317 - Investigative Reporting is Product Management

The latest episode of "This is Product Management" features Tricia Houston, Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something that every member of your organization should embrace. She highlights the importance of having everyone rowing in the same direction, which can be challenging but ultimately rewarding. Listen now for the big takeaways and more on how experience is at the center of The ExperienceBuilt Group. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

316 - Experience Design is Product Management

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

315 - Marketing to Black Audiences is Product Management

In the latest episode of "This is Product Management" Jonas Klink, Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

314 - Embracing Accessibility is Product Management

This latest episode of "This is Product Management" features Dan Erickson, CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

258 Turning Wants Into Needs is Product Management

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