Questions covered in this episode:

1:28 Opening Question
4:51 What is PMM and your role like as a Sr. Director at Twilio?
7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like?
9:27 Myth busters of PMM 
12:39  What are some of the top methods that you have for conducting effective competitive research
14:41 How do you present market and buyer insights to product before the product development stage?
19:03 How do you delineate the responsibilities of market research between product marketing and user research?
22:43 Are there any tools that you'd recommend for sales enablement?
26:17 How do you actually measure the success of whether sales enablement's working or not?
27:58 Rapid Fire   Want more insights from Vanessa? Check out her Sharebird Profile. Looking to connect? You can find Vanessa here on LinkedIn. 


Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement

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Questions covered in this episode:   0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:40 What is your role like as a VP of PMM at Verkada? 6:58 what is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company? 15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise? 18:48 What criteria do you use to prioritize releases? 21:15 How do you decide on the right amount of detail to share and go to market materials? 23:52 What about when you actually get to the tactics that you're going to use as part of a product launch? 25:39 How do you think PMM will change over the next 5 or 10 years?  26:52 How should AI play a role in product marketing?  28:20 How do you achieve work life balance? 31:08 What do you think has been the one thing that's been most important for growing your career?  33:22 What is your favorite thing about product marketing? 
 
 Want more insights from Priyanka? Check out her Sharebird Profile. Looking to connect? You can find Priyanka here on LinkedIn. 


Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy

Questions covered in this episode:   0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics? 32:27 How do you think PMM will change over the next 5 or 10 years?  36:10 How should AI play a role in product marketing?  39:54 How do you achieve work life balance? 42:21 What do you think has been the one thing that's been most important for growing your career?  44:52 What is your favorite thing about product marketing? 
 Want more insights from Ashley? Check out her Sharebird Profile. Looking to connect? You can find Ashley here on LinkedIn. 


Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Questions covered in this episode:   1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?  15:09: How do you get your teams on board with messaging? 20:47: How do you incorporate that voice of the customer into messaging positioning? 24:33 How do you think PMM will change over the next 5 or 10 years?  25:10 How should AI play a role in product marketing?  26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing? 27:09 What do you think has been the one thing that's been most important for growing your career?  28:53 What is your favorite thing about product marketing? 
 
 Want more insights from Alexandra? Check out her Sharebird Profile. Looking to connect? You can find Alexandra here on LinkedIn. 


Senior Director of Product Marketing, Alexandra Gutow on Messaging

Questions covered in this episode:   0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch? 34:18: What role should AI play in product marketing? 38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now? 
 Looking to connect? You can find April here on LinkedIn.

Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning

Questions covered in this episode:   1:26  Opening Question (Can you share a time when you failed at something and learned?) 5:16  What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion? 20:51: What are good OKRs for product marketing? 24:50 How do you make the jump from a senior manager level to the director level? 29:40 What are some innovative launch activities you've done that were successful? 34:09 Rapid Fire 
 Want more insights from Brianne? Check out her Sharebird Profile. Looking to connect? You can find Brianne here on LinkedIn.

Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement

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