 In this episode of The Blogger Genius Podcast, I interview chef and food blogger, Adam Sobel, from the blog Cinnamon Snail.   We discuss how Adam monetizes his blog mostly through selling online cooking classes and a successful cooking class membership program.   Adam shares insights on video production, promotion, and using Facebook ads to drive traffic and sign-ups. He also talks about his journey from working in restaurants to launching his own food truck, and eventually offering online cooking classes.   Adam emphasizes the importance of understanding customer lifetime value (LTV) and customer acquisition cost (CAC), and the benefits of a membership model for generating recurring revenue. He encourages authenticity and understanding your audience for success.  The Benefits of a Membership Model   Adam and I discussed the benefits of having a membership model for generating recurring revenue. Memberships create a sense of community and provide a reliable source of income. They also eliminate the need for additional marketing expenses.   Starting a Class or Workshop: It's Easier Than You Think   Adam suggests that starting a class or workshop can be done with relatively simple equipment, such as a DSLR camera. He shares his setup using multiple cameras but mentions that even a laptop or iPhone can do the job.    Show Notes:    MiloTreeCart  Personality Quiz: What Digital Product Should I Create?  MiloTree Pop-Up App  Cinnamon Snail  Join My Blogger Genius Email List  Catch My Party  Become a Blogger Genius Facebook Group  MiloTreeCart Affiliate Program  All Blogger Genius Podcast Episodes    Subscribe to the Blogger Genius Podcast:    iTunes  Stitcher  YouTube  Spotify   Other related Blogger Genius Podcast episodes you’ll enjoy:    Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai   The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich   Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products   I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.  

#300: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes

Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. 

In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. 

If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies!

I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you!

This podcast is brought to you by MiloTreeCart, the easiest software for bloggers and online entrepreneurs to sell digital products and MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on TikTok, Instagram, Facebook, YouTube, and Pinterest, plus your email list.

Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!

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 Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle.   In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business.   The Importance of Adaptation in Business   The business model for online entrepreneurship has undergone a significant transformation over the last six month. It's no longer just about putting content out there with the right keywords and hoping for the best when it comes to Google.   Biggest takeaway of the episode:  Today, it's about growing an engaged audience and effectively selling to them.  Show Notes:    MiloTreeCart  Book a FREE 20-minute call with me  Catch My Party  MiloTree Pop-Up App  Personality Quiz: What Digital Product Should I Create?  Join My Blogger Genius Email List  Become a Blogger Genius Facebook Group  All Blogger Genius Podcast Episodes    Subscribe to the Blogger Genius Podcast:    iTunes  YouTube  Spotify    Five Key Tips for Online Business Success   With the headwinds bloggers are facing, such as the rise of AI, updates to Google's algorithm, and a decline in revenue from traditional sources like display ads and affiliate marketing things can feel daunting. But with the right approach, they can be overcome.    So here are the five things I recommend you start putting into place to find financial success as a blogger and online entrepreneur.     Define Your Niche    The first step to success is defining your niche. It's essential to narrow down your focus to communicate clearly the problem you solve. This specificity helps attract the right audience who are looking for exactly what you have to offer. Remember, when you try to appeal to everyone, you often connect with no one.     Develop a Strong Personal Brand    Your personal brand, or as I like to call it, your "vibe," is what sets you apart in a crowded market. It's about showing up as a human, connecting with your audience on a personal level, and expressing what makes you unique within your niche. Your authenticity is your greatest asset.     Diversify Your Traffic Sources    Relying solely on Google for traffic is a risky strategy. Diversifying your traffic sources can protect you against algorithm changes and other uncertainties. Platforms like Pinterest and Instagram are not just for sharing content; they're powerful tools for driving traffic and building your personal brand.     Prioritize Your Email List    Your email list is a goldmine. It's the key to developing deep relationships with your true fans and driving sales. Unlike social media followers, you own your email list, and it allows you to communicate directly with your audience without the interference of algorithms.     Choose Easy Tech Tools    In the world of online business, technology can be both a blessing and a curse. While there are countless tools out there promising to make your life easier, it's important to choose simple and effective solutions. Avoid expensive and complicated platforms that can lead to frustration and wasted resources.   Updates on MiloTree and MiloTreeCart and MiloTreeFreebies   I'm thrilled to share some updates on MiloTree and MiloTree Cart. We're transitioning MiloTree Cart to a more traditional subscription model, which will provide even more value to our users. Additionally, we're introducing MiloTreeFreebies, a new product designed to help creators like you grow your email lists efficiently.   The Journey of Online Business   I want to remind you that online business is a journey, complete with its ups and downs. It's a path of continuous learning and adaptation. I'm here to support you every step of the way, and I invite you to reach out with your feedback and questions. Together, we can navigate the ever-changing digital landscape and achieve our entrepreneurial goals.    Thank you for joining me on this adventure. Remember, the key to success is staying informed, being adaptable, and always striving to connect with your audience on a deeper level. Let's keep the conversation going and build our online empires with confidence and creativity.   Other Related Blogger Genius Podcast episodes You’ll Enjoy:    2024 SEO Shifts: Strategies for Success Today with Lily Ray   Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie   Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products   I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.   

5 Essential Tips for Growing a Successful Blog Now

 What happens when your blog takes a major traffic hit after years of blogging and steady growth?   I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants.   In my interview with Nell, we cover everything from how she stumbled into blogging, grew her business, grew her YouTube subscribers, and now is pivoting her business after getting impacted by Google algorithm updates and after losing 90% of her traffic.   Show Notes:    MiloTreeCart: Digital Product Sales Software  Book Your FREE 20-Minute Strategy Call  Joy Us Garden  Blog Post Checklist FREEBIE  MiloTree Pop-Up App   Become a Blogger Genius Facebook Group  All Blogger Genius Podcast Episodes    Subscribe to the Blogger Genius Podcast:    iTunes  YouTube  Spotify    The Seed of an Idea: Nell's Journey Begins   Nell's career started with selling gardening accessories. As the digital world evolved, she expanded into blogging and creating YouTube content, amassing over 135,000 YouTube subscribers.   Overcoming Digital Challenges   Nell discusses a significant setback when a Google algorithm update drastically reduced her blog's traffic. Instead of giving up, she's diversified her income by selling digital products like  ebooks (which you can now  write easily with ChatGPT), demonstrating the importance of adaptability in the online world.   Diversifying Income Streams   Nell has developed multiple income streams, including ad revenue, sponsored content, and affiliate marketing. She also sells digital products and focuses on business growth, ensuring her business's sustainability.   Expanding Monetization Strategies   Nell talks about her book launch for beginner gardeners and her interest in new monetization methods, such as starting a membership site and converting workshop content into  ebooks she's selling with MiloTreeCart. I encouraged her to use her online presence and expertise to boost sales through her email list, YouTube channel, and blog.   Building a Community and Engagement   Nell is dedicated to growing her email list which is currently over 14,000 subscribers and engaging with her audience through weekly newsletters and social media. She emphasizes community building and drives traffic to her blog and YouTube channel with strategic content. Her team, including virtual assistants and content contributors, is essential in developing her business with new workshops and book projects.   Conclusion:   Nell's story highlights the dynamic nature of online business and the importance of being flexible and resilient. Her journey offers inspiration for anyone looking to establish or grow their digital presence. Keep an eye out for more stories and tips from online entrepreneurs on The Blogger Genius Podcast.   Other Related Blogger Genius Podcast episodes You’ll Enjoy:    2024 SEO Shifts: Strategies for Success Today with Lily Ray  Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman   Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products   I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil 

How to Pivot Your Blog If You've Taken a Traffic Hit

 Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray.   The Quest for Diverse Income Streams   Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed.   Show Notes:    MiloTreeCart: Digital Product Sales Software  Book Your FREE 20-Minute Strategy Call  Lily Ray  Blog Post Checklist FREEBIE  MiloTree Pop-Up App  Join My Blogger Genius Email List  Become a Blogger Genius Facebook Group  All Blogger Genius Podcast Episodes    Subscribe to the Blogger Genius Podcast:    iTunes  YouTube  Spotify    The SEO Landscape: Decoding Google's Algorithm Updates   In this episode, we delve into the  recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms.   Deciphering Google's Current Mindset   Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider  building a brand that engages with audiences across various platforms.   The Plight of Niche Bloggers   The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel,  lean into food blogging, or exploring other social media platforms like  Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.   Embracing AI in Content Creation   The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value.   Final Thoughts and Resources   As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams.   Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast.   Other Related Blogger Genius Podcast episodes You’ll Enjoy:    Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman  How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie   Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products   I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. 

Expert Strategies for SEO and Traffic Success

As the host of The Blogger Genius Podcast, I've had the unique opportunity to delve into the intricacies of building an online business. It's a journey filled with excitement and potential, but it's not without its challenges. One of the most significant hurdles I've faced, and I know many of you can relate to, is managing stress and maintaining a healthy mindset amidst the chaos of entrepreneurship. This is why I'm sharing my top 10 stress relief secrets, which I hope you find helpful in your own life.  Show Notes:    Book Your FREE 20-Minute Strategy Call  MiloTreeCart: Digital Product Sales Software  MiloTreeCart Affiliate Program  MiloTree Pop-Up App  Join My Blogger Genius Email List  Become a Blogger Genius Facebook Group  All Blogger Genius Podcast Episodes    Subscribe to the Blogger Genius Podcast:    iTunes  YouTube  Spotify    The Reality of Online Business and Blogger Stress   In the digital world, stress levels are at an all-time high. We're all constantly grappling with Google algorithm updates, the pressure of competing with AI-generated content, and the overall uncertainties of the digital landscape. It's a lot to handle, and I've felt the weight of it myself. But through my experiences, I've developed these ten habits that have been my anchor in the stormy seas of online business and that's why I recorded this solo episode.   Here are my 10 tips to relieve stress as an online entrepreneur and blogger...   Tip 1: Setting Boundaries for Work-Life Balance   The first habit I can't emphasize enough is setting clear boundaries between work and personal time. Working from home blurs these lines, and without strict boundaries, burnout is inevitable. I've found that having specific work hours not only boosts my focus but also keeps my motivation levels high. It's about quality, not quantity.   Tip 2: Prioritizing Tasks with the Eisenhower Box   Next up is prioritizing tasks. The Eisenhower Box has been a game-changer for me. It's a simple yet effective method to differentiate between what's urgent and what's important. This approach has allowed me to concentrate on tasks that truly move the needle for my business, keeping the overwhelming to-do list at bay.   Tip 3: Embracing Simple Tech Tools for Productivity   In the realm of productivity, I'm all for using simple tech tools. The Pomodoro Technique, paired with straightforward tools like tomato-timer.com, has revolutionized my workflow. I also love Google Docs and Google Sheets even thought they're ugly! It's about finding tools that are easy to use, like MiloTreeCart, that get the job done so you will want to return to over and over again.   Tip 4: The Power of Connections   Another habit I hold dear is maintaining connections. Whether it's with family, friends, or business peers, nurturing relationships is vital. It's easy to feel isolated in this line of work, so building a network within your niche and leveraging the power of networking is crucial for support and growth.   Tip 5: The Importance of Continual Learning   I dedicate time each day to continual learning. Staying informed about online business trends and emerging technologies is non-negotiable. It's how I empower myself to adapt and thrive in an ever-changing digital environment.   Tip 6: Mindfulness and Gratitude   Mindfulness practices, such as expressing gratitude is central to my stress management strategy. Reflecting on blessings are not just good for my soul; they're essential for my mental clarity and well-being.   Before I go to bed. Each night, I make a list in my head of all the things I'm grateful for, and it puts everything in perspective for me. Taking this time to slow down and reflect, focusing on gratitude and how far I've come and all the blessings in my life does wonders for me, so I recommend you try that as well.   Tip 7: Get Moving   If you're not regularly moving your body, I recommend you start. It doesn't have to be intense, but what a difference it's made in my own life, especially for me who spends a lot of hours sitting in front of my computer. It gives me energy, boosts my mood, and gets me out of my head. If you hate exercise, just try walking outside. It honestly does wonders.   Tip 7: Embracing Imperfection and Setting Realistic Goals   I've learned to embrace imperfection and set realistic goals. Aiming for "B minus" work and celebrating small victories helps maintain a healthy perspective on achievement. It's about progress, not perfection. And those times when I can't reach my goals I try really hard to give myself grace. I don't always achieve it, but I have realized that punishing myself doesn't help and that if I can be gentle, it's amazing how much faster I can pick myself up and try again.   Tip 9: The Value of Feedback   Seeking feedback from trusted sources is invaluable. It offers fresh perspectives and insights that are crucial for refining business strategies and personal growth.   And as you know, I offer free 20 minute calls with bloggers and online entrepreneurs who want to start selling digital products. People tell me they get so much out of these calls because I'm unbiased. I have distance, I am fresh eyes.   So, you want people close to you who can see those opportunities. If you're feeling stuck and you're ready to explore digital products. Definitely book a 20 minute call with me.   Tip 10: Prioritizing Mental Well-Being   I try not to sweat the small stuff. It's incredibly easy to get caught up in those minor setbacks. So what I have found is that when I fixate on these small details, I can't focus on the important goals.   So I try to recognize what small in the grand scheme of things like these are the things that when I look back in a year, I won't even remember. I also try to practice letting go.   I also keep my eye on the prize, which are the big goals. I think about what the tasks are that can have a real impact on my growth and my success, and I point my north star that way. Sometimes it's just remembering that with a little bit of time, the pain will dull and it will pass. Keeping perspective is key to staying in the game, even when it feels tough.   Conclusion   In closing, I urge my fellow entrepreneurs to prioritize mental well-being. The tips and habits I've shared are more than just strategies; they're a testament to the resilience and determination needed to navigate the entrepreneurial landscape. Remember to give yourself grace and seek support when needed. By sharing my journey, I hope to empower you to face the challenges of online business with confidence and a healthy mindset.   We're in this together, and with the right habits and mindset, we can not only survive but thrive in the world of online entrepreneurship.   Other Related Blogger Genius Podcast episodes You’ll Enjoy:     Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde?  How to Overcome Negative Self-Talk with Laura Fuentes  Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products   I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.   

Top 10 Stress Relief Secrets for Bloggers

I recently had the pleasure of sitting down with Summer Hammons from the crafting blog, Hammons Nest. In our conversation, we delve into the heart of building a successful online community and the nuances of running a paid membership. Building a Thriving Crafting Community Summer’s journey from a brick-and-mortar store owner to an online community leader is nothing short of inspiring. She launched “The Creative Nest,” her crafting membership that quickly gained traction with its initial 170 members (and has now grown to 300). This remarkable start was a testament to the demand for a space where crafters could connect, learn, and grow together. Show Notes:  MiloTreeCart: Digital Product Software Book a FREE 20-minute strategy call MiloTreeCart Affiliate Program Hammons Nest Creative Nest Membership MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes  Subscribe to the Blogger Genius Podcast:  iTunes YouTube Spotify  The Sisterhood of Crafters One of the most striking aspects of Summer community is the warm vibe it exudes. Members refer to each other as “sisters” and “besties,” creating a warm and supportive environment. This sense of camaraderie has even extended beyond the digital realm, with members exchanging Christmas cards and engaging in other heartfelt activities. It’s a clear indication of the profound connections that can be fostered online. Content Delivery and Member Engagement Summer’s approach to content is both structured and engaging. She provides weekly live sessions, guest master classes, and themed craft tutorials that keep her members excited and involved. By offering a calendar of upcoming events and themes, she ensures that her members always have something to look forward to, which is crucial in maintaining engagement and preventing burnout. The Luxury of Membership and the Value of Community During our conversation, Summer shares her initial concerns about providing enough value and the feedback from those who left the group. She’s come to realize that her membership is considered a luxury, making the creation of a strong community even more important. The return of former members highlights the lasting impact of the connections made within her group. Understanding Member Needs Summer reflects on the revelation that some members feel overwhelmed by the content. It underscores the importance of recognizing the unique needs and expectations of her audience. Tailoring the experience to the members’ pace is a delicate balance that Summer navigates with care. Fostering a Family-Like Atmosphere Creating a community that genuinely cares about each other involves more than just shared interests; it requires a family-like atmosphere. Summer and I discuss the power of conversational interactions and the significance of making personal connections. From video calls to Christmas cards, these personal touches make members feel seen and heard, which is the cornerstone of a strong community. Creating Urgency and Excitement To keep the membership vibrant, Summer employs strategies like offering special bonuses and hosting virtual workshops. These tactics create a sense of urgency and excitement, drawing in new members and keeping the existing ones engaged. The role of VIP members as advocates for the community is also crucial, as they receive exclusive perks and help spread the word about the value of the membership. Embracing Technology and Authenticity A common misconception is that expensive online tools are necessary for success. Summer emphasizes the need to start simple and be adaptable. Our discussion highlights the value of authenticity and genuine connections over polished content. Embracing imperfection and being relatable resonates more with audiences and fosters a more authentic community. Conclusion My conversation with Summer Hammons was a deep dive into the essence of community building and content delivery in the online space. Her successful crafting membership serves as a shining example of how passion, creativity, and a structured approach can lead to a thriving community. Whether you’re a seasoned entrepreneur or just starting out, remember that connection, authenticity, and adaptability are your greatest assets. Join me on the Blogger Genius podcast for more insights and stories from the front lines of blogging and community creation.  Other Related Blogger Genius Podcast episodes You’ll Enjoy:   Monetize Your Passion Through a Successful Membership with Summer Hammons  Starting a Paid Membership is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie Start a Membership and Quit Your 9-5 with Amanda DiNovo  MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

#300: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes

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