UPDATED #538 - Stefanie Flippin and Lululemon's Massive Entry into Women's Running

Two days ago Lululemon altered the face of women's running by announcing their Further initiative and ten new Global Ambassadors that include some of the best and most interesting women in the running community. One of those amazing women is my good friend, and friend of the pod, Stefanie Flippin. In this episode we breakdown everything about this partnership, how it came about, what it means for the running community, and she illuminates what contracts and compensation actually look like for U.S. pro runners.

Here is what Stefanie wrote about the partnership on Instagram:

"Six months ago I took a call with Lululemon. The conversation led with “we want to support you as a human and all of your career paths and endeavors that make you you.” It’s not an exaggeration when I say that this is a dream partnership. I’m so incredibly grateful to be working with the very best in the industry to accomplish everything that makes my heart sing: pushing for equity and change in athletics, ultrarunning, and sport science. The holistic support I’ve been provided is finally allowing me to focus on my career as a professional athlete, from mental performance and sports psych support to dialing in every aspect of my physical health. The team is everything.

I am so excited to be embarking on an epic journey with the brand and my teammates into next year and beyond to see how far women can go. I’ve had the time of my life thus far and I can’t wait to see what lies ahead! So much more to come! It feels good to be home."

You can visit Stefanie's website at www.stefanieflippin.com and learn more about Lululemon's Further initiative here.

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