Upmarket: The Business of Real Estate Photography & Media

By Upmarket Studios

What's Upmarket: The Business of Real Estate Photography & Media about?

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

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Upmarket: The Business of Real Estate Photography & Media episodes:

05.28.2024
Ep. 61 - Now it Gets Real. Road to PMRE 2024 #5 Brandon Cooper
Reed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode! Brandon lets listeners know what to expect from PMRE 2024... from the...
05.21.2024
Ep. 60 - Is A.I. Coming for Our Jobs?
After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry. With Real Estate Agents already being pitched directly on A.I. media services,...
05.14.2024
Ep. 59 - The Early Bird Gets the Worm. Road to PMRE 2024 #4 Devon Pastorius
Reed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3. They also...
05.07.2024
Ep. 58 - I Would Appreciate Some Kind of Retribution.
With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field....
04.30.2024
Ep. 57 - Getting Inspired with Ema Peter - Road to PMRE 2024 #3.
Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even...
04.23.2024
Ep. 56 - Even Your Employees Can Get Burnt-Out.
Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They...
04.16.2024
Ep. 55 - Commercial Work Will Grow Your Real Estate Media Business - Road to PMRE 2024 #2.
On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is...
04.09.2024
Ep. 54 - What the NAR Settlement means for Real Estate Media Providers.
The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner,...
04.02.2024
Ep. 53 - HUGE NEWS & PMRE Host Reveal - Road to PMRE 2024 #1
OK. A lot to digest here: PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod! AND...
03.19.2024
Ep. 52 - Putting Agents on Camera Makes You More Money.
Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera...
03.05.2024
Ep. 51 - So Many Questions.
Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode! Upmarket Pod combs their DM's for the best questions that listeners have submitted. Topics include,...
02.20.2024
Ep. 50 - Missing the Mark.
While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark....
02.06.2024
Ep. 49 - How to Snag the Top REALTOR in Your Area.
In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a...
01.23.2024
Ep. 48 - Buy Your Way In to Start Your Real Estate Media Juggernaut.
This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a...
01.09.2024
Ep. 47 - Upmarket Employees Speak Their Minds.
Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat...
12.27.2023
Ep. 46 - It's Slow Season. So, Get Ready for Next Year!
Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next...
12.12.2023
Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.
It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and...
11.29.2023
Ep. 44 - We're a Lean, Mean, Real Estate Media Creating Machine!
THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last...
11.14.2023
Ep. 43 - PMRE 2023 Action Item Spectacular!!!!
PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many...
10.10.2023
Ep. 42- Road to PMRE 2023 #6 - David Deal
In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing...
09.27.2023
Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.
The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally,...
09.12.2023
Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer
In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give...
08.29.2023
Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton
In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential...
08.15.2023
Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.
Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for...
08.01.2023
Ep. 37 - Road to PMRE 2023 #3 - Casey Jones
In the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs...
07.19.2023
Ep. 36 - Road to PMRE 2023 #2 - Cody Boone
Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each...
07.11.2023
Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.
After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down...
06.07.2023
Ep. 34 - Who's The Boss? You. Lessons from an Executive Coach.
On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has...
05.23.2023
Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper
PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on...
05.09.2023
Ep. 32 - Zillow Gone Wild!
After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing...
05.02.2023
Ep. 31 - The Best Strategy to Maximize Your Marketing!
Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with...
04.11.2023
Ep. 30 - Doubling Down. Going All-In On Your Business & Marketing.
This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into...
03.28.2023
Ep. 29 - Feeding the Content Beast with Dom.
This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the...
03.14.2023
Ep. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.
This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this...
02.28.2023
Ep. 27 - Diversify Your Revenue by Adding... Home Staging?
This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media....
02.14.2023
Ep. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers.
"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes...
01.31.2023
Ep. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.
The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back...
01.17.2023
Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.
On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las...
01.03.2023
Ep. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.
All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling...
12.20.2022
Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.
It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket...
12.06.2022
Ep. 21 - Big News & Slow Season Strategies.
Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a...
11.29.2022
Ep. 20 - "Very poor photos." The Backlash Is Coming.
After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the...
11.15.2022
Ep. 19 - PMRE 2022 Action Item Spectacular!!!!
PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO...
11.01.2022
Ep. 18 - The Road to PMRE 2022 #4: Arturo + Lauren
Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us...
10.18.2022
Ep. 17 - Add It On & Add It Up!
Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with...
10.04.2022
Ep. 16 - Big Deals. How Landing Larger Jobs Can Transform your Business
Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes...
09.20.2022
Ep. 15 - The Road to PMRE 2022 #3: Brian Berkowitz
SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com. Upmarket Podcast is thrilled to have a partnership with this year's...
09.06.2022
Ep. 14 - How's Business? A Quarterly Check-In with Upmarket Media.
Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping...
08.23.2022
Ep. 13 - Mindset Matters! Answer the BIG WHY and scale your business.
INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first...
08.09.2022
Ep. 12 - The Road to PMRE 2022 #2: Branick Weix
SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that...

What's Upmarket: The Business of Real Estate Photography & Media about?

Download our free app to listen on your phone

Upmarket: The Business of Real Estate Photography & Media episodes:

Ep. 61 - Now it Gets Real. Road to PMRE 2024 #5 Brandon Cooper

Ep. 60 - Is A.I. Coming for Our Jobs?

Ep. 59 - The Early Bird Gets the Worm. Road to PMRE 2024 #4 Devon Pastorius

Ep. 58 - I Would Appreciate Some Kind of Retribution.

Ep. 57 - Getting Inspired with Ema Peter - Road to PMRE 2024 #3.

Ep. 56 - Even Your Employees Can Get Burnt-Out.

Ep. 55 - Commercial Work Will Grow Your Real Estate Media Business - Road to PMRE 2024 #2.

Ep. 54 - What the NAR Settlement means for Real Estate Media Providers.

Ep. 53 - HUGE NEWS & PMRE Host Reveal - Road to PMRE 2024 #1

Ep. 52 - Putting Agents on Camera Makes You More Money.

Ep. 51 - So Many Questions.

Ep. 50 - Missing the Mark.

Ep. 49 - How to Snag the Top REALTOR in Your Area.

Ep. 48 - Buy Your Way In to Start Your Real Estate Media Juggernaut.

Ep. 47 - Upmarket Employees Speak Their Minds.

Ep. 46 - It's Slow Season. So, Get Ready for Next Year!

Ep. 45 - SWOT Analysis 2023. Strengths. Weaknesses. Opportunities. Threats.

Ep. 44 - We're a Lean, Mean, Real Estate Media Creating Machine!

Ep. 43 - PMRE 2023 Action Item Spectacular!!!!

Ep. 42- Road to PMRE 2023 #6 - David Deal

Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.

Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer

Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton

Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.

Ep. 37 - Road to PMRE 2023 #3 - Casey Jones

Ep. 36 - Road to PMRE 2023 #2 - Cody Boone

Ep. 35 - The Struggle is Real. Checking in with Upmarket Media.

Ep. 34 - Who's The Boss? You. Lessons from an Executive Coach.

Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper

Ep. 32 - Zillow Gone Wild!

Ep. 31 - The Best Strategy to Maximize Your Marketing!

Ep. 30 - Doubling Down. Going All-In On Your Business & Marketing.

Ep. 29 - Feeding the Content Beast with Dom.

Ep. 28 - Two Steps Forward, One Step Back. A Quarterly Business Check-In.

Ep. 27 - Diversify Your Revenue by Adding... Home Staging?

Ep. 26 - "Have confidence. Show your value." REALTOR advice for Real Estate Photographers.

Ep. 25 - Big Deals Pt. II: 70,000sf of Matterport + Brokerage Deals.

Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

Ep. 23 - In Comes the New. Rolling Out New Services & Prices to Your Clients.

Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.

Ep. 21 - Big News & Slow Season Strategies.

Ep. 20 - "Very poor photos." The Backlash Is Coming.

Ep. 19 - PMRE 2022 Action Item Spectacular!!!!

Ep. 18 - The Road to PMRE 2022 #4: Arturo + Lauren

Ep. 17 - Add It On & Add It Up!

Ep. 16 - Big Deals. How Landing Larger Jobs Can Transform your Business

Ep. 15 - The Road to PMRE 2022 #3: Brian Berkowitz

Ep. 14 - How's Business? A Quarterly Check-In with Upmarket Media.

Ep. 13 - Mindset Matters! Answer the BIG WHY and scale your business.

Ep. 12 - The Road to PMRE 2022 #2: Branick Weix

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