Resourceful Designer: Strategies for running a graphic design business

Using Pitch Work To Grow Your Design Business - RD328

12.04.2023 - By Mark Des CotesPlay

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In this episode of Resourceful Designer, I explore the concept of pitch work as a powerful tool for growing your design business. I explain the difference between pitch work and spec work, detailing how pitch work involves presenting work to a client they didn't ask for, potentially for free or at a discount.  Through personal experiences and anecdotes, I outline how pitch work has helped me grow my design businesses, including entering a new niche and building my portfolio.  I present various scenarios where pitch work can be beneficial, from offering discounted services to approaching potential clients with innovative design ideas. My practical insights and real-world examples make this episode a must-listen for designers looking to leverage pitch work for business growth.

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