Cash and Jordan sit down to tackle everything you need to know about the MOFIR strategy. Together, they discuss how businesses, particularly in creative and service industries, can adapt to changing market demands and client expectations. They also speak on the importance of understanding the audience, tailoring messages, how to choose marketing platforms, and the economics of offering value-driven proposals.  Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com  Show Notes:    [0:00] Introduction   [0:30] Welcome back to The Millionaire Hairstylist with your host, Jordan Drake, and Cash Lawless    [1:10] Topic discussion: MOFIR’s… a.k.a Make Offer For Immediate Response     [5:00] Value of polling and surveying current clientele     [6:30] Strategies to get people in the door to keep coming back    [8:30] Key indicators to pay attention to in your business     [11:30] “If you offer the highest value at the most competitive price you will win.”   [15:30] Join the www.MillionaireHairstylistPodcast.com community    [18:00] Choosing marketing platforms    [20:00] Lifetime customer value and offer dynamics     Connect with Us:   Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com  

E25: We're going to need a bigger salon | Employ this Strategy for an Insane Surge in New Customers

Join Celebrity Hairstylist Cash Lawless and Host, Jordan Drake, as they pursue the financial well-being of hairstylists and creative professionals. New episodes Monday and Thursday. Podcast listeners can access free financial lessons at www.millionairehairstylistpodcast.com

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Jamie Dana joins the podcast to discuss how she's mastered Instagram to elevate her business. She'll share tips on overcoming common challenges creators face, utilizing the 'link in profile' effectively, creating a sense of urgency to attract clients, understanding IG trends, and much more! Guest Bio and Links: Jamie Dana is an educator, Instagram expert, and hairstylist who is devoted to helping other hairstylists grow and scale their businesses using Instagram. Through her online programs, Instagram page, YouTube channel, and speaking engagements all over the world, Jamie loves helping stylists see their full potential not only as a hairstylist, but also as a business owner. Her goal is to help stylists build a business that supports a life they absolutely love without feeling burnt out or overwhelmed.  Listeners can learn more about her at her website https://www.jamiedana.com/, on IG @jamiedanahairstylist, and YouTube @JamieDana Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com  E40: The 3-Step Secret to Charging More  E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon  E42: Using Instagram to Go Viral and Fill Your Books with Melanie Hasson  E46: The Instagram Breakthrough That Filled My Books with @TheColourChemist The Social Stylist Plan Show Notes:    [0:00] Introduction   [1:00] Today’s guest is Jaime Dana and today’s topic is: Mastering Instagram   [4:00] Common barriers that IG users face     [7:30] Rules when choosing a specialty     [9:30]  E40: The 3-Step Secret to Charging More     [10:30] Best practices for the ‘link in profile’     [15:00] Creating a sense of urgency to gain clients     [20:00] Optimizing IG links and highlights   [27:00] Jaimes transition from hairstylist to educator on social media    [36:00] YouTube success and using the platform going forward     [42:00] Hair school or bust - membership and resources for new stylists     [47:30] IG variables to consider to make your page sustainable   [51:00] The Social Stylist Plan   [54:00] Using captions on IG - SCS method   [1:06:00] Current trends on IG that the algorithm loves   [1:09:00] Send Jamie a DM! @JamieDana     Connect with Us:   The Millionaire Hairstylist  Cash Lawless  Jordan Drake  Email - hello@themillionairehairstylist.com      

E49: Underutilized Instagram Strategies that Drive Sales with Jamie Dana

In this episode, Lacy Gadegaard-West, Founder of Laced Hair, shares her inspiring entrepreneurial journey. Starting as a hairstylist at the Bellagio Hotel in Las Vegas at age 19, where she realized the demand for hair extensions and launched her own brand. Lacy gets real about overcoming challenges like funding, inventory management, and a health diagnosis that led her to start the Laced Hair Foundation. She emphasizes the importance of solving your own problems, embracing innovation, supporting stylists, and building a strong team.   Guest Bio and Links: Lacy Gadegaard-West is the founder and CEO of Laced Hair, a leading brand in the hair extensions industry. Lacy started her career as a hairstylist at the Bellagio Hotel in Las Vegas and launched Laced Hair to meet the demand for high-quality hair extensions. Lacy is also the founder of the Laced Hair Foundation, a non-profit organization that provides free wigs and extensions to women experiencing hair loss due to medical conditions. Listeners can learn more about Lacy and Laced Hair at https://lacedhaircare.com/ and https://lacedhairfoundation.org/ and on IG @lacygadegaard, @lacedhairextensions     Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com   Show Notes:    [0:00] Introduction   [1:00] Today’s guest is Founder of Laced Hair Extensions, Lacy Gadegaard-West    [1:15] Lacy gives a brief background     [3:00] Starting as a hairstylist at the Bellagio Hotel    [7:40] Question: How were you aware that extensions were a growing market demand that you could bring to the Bellagio?     [11:00] Economics of extensions      [18:00] Dealing with inventory costs of extensions     [24:00] Lacy's early marketing strategies    [25:30] Utilizing social media for brand growth    [32:30] Question: What are some of the things that you did in the beginning that you felt like you did well, that worked for you?    [36:00] Bullying in the hair industry    [45:30] Lacy's health challenges, and the inspiration behind starting the Laced Hair Foundation   [57:30] Lacy's recent launch of a haircare line   [1:00:25] “I'm a hair stylist by trade and a CEO by accident.” -Lacy Gadegaard-West   [1:02:50] The Laced Hair Foundation     Connect with Us: The Millionaire Hairstylist  Cash Lawless  Jordan Drake  Email - hello@themillionairehairstylist.com  

E48: The Income Generating Power of Extensions | Lacy Gadegaard-West, Founder, Laced Hair Extensions

Is it possible for creatives to conquer financial anxiety and build real wealth? In this episode, our founder, Cash Lawless and Anne Moratto from Modern Salon debunk the myths behind creatives and financial management, wealth, and service. They also discuss the current challenges in talent retention and the evolving landscape of salon retail.  Guest Bio and Links: Anne Moratto is the Director of Brand Content Strategy for Modern Salon and Nails. Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with Modern Salon, in beauty publishing.  Listeners can learn more about Modern Salon at https://www.modernsalon.com/  Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com  Think and Grow Rich by Napoleon Hill  Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan  Show Notes:    [0:00] Introduction   [1:00] Welcome back! Today’s episode is a modern salon interview of Cash   [1:20] Question: What do you think are some of the things we've told ourselves that might get in the way of developing a good relationship with money and with our finances?   [5:00] Myths surrounding creatives and financial management    [8:30] The necessity for business clarity in achieving success    [13:15] “Love, well, give much and work so hard. You can do the first two extravagantly.”   [14:00]  Think and Grow Rich by Napoleon Hill   [17:10]  Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork   [20:10] Question: Why do you it's so hard to raise prices without apology?    [27:00] Industry trends and ‘predictions’    [41:00] Question: What is the main pain that hairstylists and salon owners are experiencing right now? And why?   [43:00] Retention rates for hairstylists     [47:00] Question: What have you seen as successful strategies for people to attract new talent?    [50:45] Question: What is your personal opinion about beauty services and the prices they are at right now?    [52:30] The future of retail in salons     Connect with Us: The Millionaire Hairstylist  Cash Lawless  Jordan Drake  Email - hello@themillionairehairstylist.com  

E47: Modern Salon interviews The Millionaire Hairstylist

What’s it like for instagram demand to completely fill your chair as a stylist? Jacksonville hairstylist, Kourtnee Jinright, shares how embracing her authentic self sparked a journey from stylist to Instagram sensation. Listen to learn how Kourtnee uses Instagram to build her clientele and brand partnerships now and over the past seven years. She discusses the importance of authenticity, creating engaging content, and understanding the viewer's mindset on different platforms.   Guest Bio and Links: Kourtnee Jinright is a hairstylist and Instagram influencer with over 140K followers. She is known for her engaging content, viral videos with her grandma, and her expertise in low maintenance hair. Kourtnee recently moved to a salon suite and is focused on building her brand partnerships and influencer career alongside her hairstyling work.  Listeners can learn more about Kourtnee on IG @thecolourchemist and on TikTok @thecolourchemist     Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com  Kourtnee’s viral video with her Grandma  She gets married in two days     Show Notes:    [0:00] Introduction   [1:00] Welcome back! Today’s guest is, Kourtnee Jinright a.k.a @TheColourChemist     [1:30] Introduction and Kourtnee's journey with Instagram     [2:30]  It’s time for bloooooooperssss     [3:45]  E42: Using Instagram to Go Viral and Fill Your Books with Melanie Hasson    [7:00]  She gets married in two days    [9:30] Advice to hairstylists who haven’t gone viral on social media    [10:00] Insights into Kourtnee's content creation strategy and engaging her audience   [12:30] Kourtnee’s experience with the algorithm     [19:00] Low Maintenance color     [25:00] Question: What would your plan be if you lost social media today?    [30:00] Setting boundaries with feelings in business   [34:30] “Control the controllable”     [35:00] Cash shares an anecdote about a celebrity client mishap   [38:00] Setting boundaries and firing clients   [45:30] Co-referral concept   [48:30] Modern salon top 100   [51:55] Kourtnee's experiences with brand partnerships      Connect with Us: The Millionaire Hairstylist  Cash Lawless  Jordan Drake  Email - hello@themillionairehairstylist.com  

E46: The Instagram Breakthrough That Filled My Books with @TheColourChemist

In this Best Of episode, Sam Brocato joins us to share his remarkable journey from being a high school dropout to building a multi-million dollar salon empire. You’ll learn how real estate was an early key to his financial freedom, how he leveraged mentorship to guide his business decisions, how to generate opportunities from the people who sit in your chair, and many more insights from Sam’s incredible career. Guest Bio and Links: Sam Brocato is a renowned hairstylist, businessman, and real estate investor. He built a multi-million dollar hair empire in Louisiana before moving to New York City to open the Sam Bracato salon and his own line, Together Beauty. Listeners can learn more about Sam at his website https://www.sambrocatosalon.com/ and https://togetherbeauty.com/ and on IG @sambrocato  Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com  Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)  If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World   Beautiful Business: Retailing for the Hairdresser Show Notes:    [0:00] Introduction   [1:00] Welcome back! Today’s guest is Sam Brocato   [2:45] Early days - Sam started in the beauty industry his sophomore year in high school    [5:00] Focusing on real estate investing alongside hairdressing    [14:00] Question: What made you think in your 20s that you could manage both growing a business and investing in real estate? Especially at a time when investing in real estate was not popular?   [16:00]  Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)    [18:00] Sam’s mentors     [23:00] Transition to New York and expanding horizons   [30:00]  If it Ain't Broke...Break It!: And Other Unconventional Wisdom for a Changing Business World     [37:00] Developing Together Beauty and pivoting to a consumer-focused model   [38:00] Know your numbers!    [40:35] “To me, whether it's 2 percent of 200 million or 2 percent of 2 million is still 2%.”   [43:00]  Beautiful Business: Retailing for the Hairdresser    [43:45] “Being truly wealthy is being able to not work if you don't want to.”    [46:00] Sam’s recruiting process or new talent    [53:00] Sam’s advice on scaling your business       Connect with Us:   The Millionaire Hairstylist  Cash Lawless  Jordan Drake  Email - hello@themillionairehairstylist.com

E25: We're going to need a bigger salon | Employ this Strategy for an Insane Surge in New Customers

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