The Buyer's Mind: Sales Training with Jeff Shore

#040: What Great Brands Do with Denise Lee Yohn

11.07.2017 - By Jeff ShorePlay

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Denise Lee Yohn, author and brand expert engages Jeff in a lively discussion about brand. When we start to think that brand is just a part of marketing, we’ve lost sight that frontline salespeople are the first engagement with a company brand.

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