As we prepare for our upcoming conference Immersion Live—centered around this very concept—I wanted to take a moment to share my thoughts on what the art of business means for professional creatives. Because the art of business goes beyond simply making money from your craft—It's about finding that delicate balance between your creativity and the business side of your brain. As a professional creative, you not only need to master your art, but also understand how to monetize it, market it, and manage the business sustainably. Throughout this episode, we'll explore the challenges many creatives face when it comes to the business side of their endeavors and how to embrace the art of doing business so you can position yourself for success without compromising your creative life. Join Us for Immersion Live 

90: What Is the "Art of Business?"

Have you ever dreamed of having a mentor with years of success to guide you through your creative business journey?

That’s exactly what you’ll get when you tune into The Professional Creative podcast with your host, Bonnie Christine. With over 13 years of experience as an artist, entrepreneur, educator, and leader, Bonnie brings genuine warmth and actionable advice to your journey as a creative professional.

Tune in each week to get inspired and discover how the days of struggling to succeed as a creative are over.

Each episode is designed to help you GROW no matter what phase of the journey you’re on. From overcoming creative challenges to learning how to promote your work, you’ll learn how to take your passion to the next level and see SUCCESS. If you’re an aspiring professional creative or already on the entrepreneurial journey, you’ll hear about the latest marketing trends, best business practices, and inside tips from a longtime designer—all to help you grow your business like a boss!

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Hey there, welcome back to another episode! Today, we're tackling a crucial topic that's often overlooked: delegating tasks clearly. You see, delegation isn't just about passing off tasks to your team or contractors—it's a skill that applies to every aspect of your life. Inspired by Brene Brown's insights in "Dare to Lead," we're asking the fundamental question: What does done look like? Think about it. How many times have you handed off a task in a frazzled state, only to be disappointed with the results? The truth is, clarity is key. Whether you're managing a team or simply trying to streamline your personal life, everyone involved needs to know exactly what success looks like. So, in today's episode, we're getting into strategies for articulating expectations clearly, from documenting processes to setting up clear communication channels and even placing success examples in your business’s SOP. 

140: What Does Done Look Like? Assigning Tasks with Clarity

Did you know that there are two types of customers? If you stop and think about it, you yourself have a specific way you like to make purchases and decisions! The same goes for your customers. This episode is all about understanding the difference between head buyers and heart buyers. You know, those folks who make purchasing decisions either based on logic and reason (that's our head buyers) or driven purely by emotion and gut feeling (yep, those are our heart buyers). So, why does this matter? Well, as entrepreneurs, knowing who's who in your audience can make all the difference in how you approach your marketing strategy. From how you craft your product descriptions to the way you design your website, understanding whether you're speaking to the analytical mind of a head buyer or the emotional heartstrings of a heart buyer can help you tailor your message in a way that truly resonates. So, whether you're appealing to the meticulous researcher who reads every review or the spontaneous shopper who loves a good impulse buy, this episode has got you covered with tips on how to connect with both head and heart buyers alike.  

139: Logic vs. Emotion: Understanding Head Buyers and Heart Buyers

Today, we're finding 15 minutes in your jam-packed day to keep the momentum going towards your dreams. It's a short but sweet thought that holds immense potential for progress. Let's face it, in the hustle and bustle of our daily lives, it's easy to feel like we don't have a moment to spare. But here's the hard truth: we all have the same 24 hours, and finding 15 minutes (or 30! Or 60!) is not only possible but essential in propelling us towards our goals. So, in this bite-sized episode, we'll explore practical strategies to identify those precious pockets of time, pre-decide how to utilize them, and make the most of every opportunity for progress. From aligning our priorities with our time to making proactive preparations, there are simple yet effective techniques to ensure that when your 15-minute window pops up, you're ready to seize it with purpose and intention.  

138: The Power of 15 Minutes

Fear is a universal experience that can hold us back from reaching our full potential, whether in our creative pursuits or entrepreneurial endeavors. But fear doesn't have to be a roadblock; it can be a stepping stone to growth and success. In this episode, we'll explore five powerful strategies for overcoming fear and embracing the journey towards your goals. Join me as we navigate through the murky waters of self-doubt and anxiety, uncovering practical tips and insights to help you push past your fears and experience success in spite of the fear. From identifying where fear pops up in your life to cultivating the courage to take bold action, we'll uncover some secrets to conquering fear and unleashing your creativity.  Remember, success lies on the other side of fear, and together, we'll navigate through the challenges and emerge stronger and more resilient than ever before. And you may be surprised to learn that it often only takes just ten seconds of courage. 

137: 5 Strategies to Overcome Fear

Welcome to a quick dive into the world of sales pages – those magical gateways to converting curious visitors into loyal customers. In this short episode, we're zooming in on the power of sales pages and why they're a must-have tool in your business arsenal. So, what exactly is a sales page? It's more than just a webpage; it's your virtual storefront, your persuasive pitch, your digital handshake with potential buyers. I'm excited to share why I'm absolutely smitten with sales pages and why you should be too.  In this short episode, we’re simply focusing on just one key ingredient that can elevate your sales page from ordinary to extraordinary. Listen to discover what I look for in a sales page, not only as a reviewer but as a buyer as well. What will make your sales page shine? We’ll also talk a little about the essential elements and design tips to make it irresistible to your audience. Whether you're a seasoned pro or just dipping your toes into the world of online sales, this 9 minute episode has some quick tips to help you start crafting sales pages that can captivate and convert. 

90: What Is the "Art of Business?"

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