What it takes to have a million dollar girls' clothing brand with Cynthia Jamin

What exactly is a Twirly Girl? Cynthia Jamin knows and she's here to tell us! Being a “twirly girl” is an appealing persona to a little girl, and Cynthia has made it a reality. With her Twirly Girl business she creates fun and exciting clothing for young girls.

Her business began with her two beautiful daughters. She found her girls wanted to dress in a fun and fashionable way, and since she had some sewing experience, Cynthia was able to bring their wishes to life. From there Twirly Girl was born and has gone on to become a popular clothing brand. It’s steady growth has shown Cynthia how to operate a successful business.

On this episode of Launch Grow Joy we discuss how Cynthia made her business a reality, the journey she has experienced as a result, and the techniques that have helped her grow Twirly Girl into the wildly successful company it is today.

In this episode, you’ll also hear about:

The importance of being genuine.

Why a customer-producer relationship is necessary.

How should you balance a retail-wholesale percentage?

The importance of being in communication with your customers.

How can you keep the momentum once you experience success?

And so much more!

Cynthia has discovered how much e-commerce has exploded over recent years. She remembers how confusing it was to spread the word about her dresses when she began Twirly Girl! She began with her own market (mothers), and searched for “mom bloggers” to help her get the word out about her new business. She also went to every school event she could.

Cynthia began her business locally, and has made an effort to continue running Twirly Girl in Los Angeles. She says that all of her products are manufactured in the United States, even though her fabrics are produced outside of the US. She also likes the idea of keeping her batches small so she can keep an eye on how products turn out, which is one advantage of keeping her business local.

Cynthia enjoys communicating with her customers directly, and tries to keep her business as personable as possible. Doing so allows her to connect with her customers and hear valuable feedback.

As successful as Cynthia is she has encountered her share of setbacks while growing Twirly Girl. One of the best pieces of advice she has is to inspect your website or platform and make sure that they are big enough to take you and your business where you want to go.

Cynthia offers so much valuable advice and guidance on today's show. We talk about how to create, sustain and truly love your business and what you do. She also speaks on how to remember the joy and happiness that your business grew out of, so be sure to tune in for the full scoop!

[Tweet "Be optimistic, but protect yourself."]

Resources:

The Twirly Girl website

Twirly Girl on Twitter

Twirly Girl on Facebook

Twirly Girl on Instagram

Subscribe to Launch Grow Joy Show on iTunes

Question: Why did you originally start your business? If you haven't started yet why are you passionate about your idea?

For full show notes, please visit http://www.launchgrowjoy.com/046

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