What makes a winning audio ad?

The growth in programmatic audio has allowed brands and advertisers to get a footing in a new, yet familiar channel that can both engage their audiences and build a new revenue stream. There is virtually an audio ad format for every conceivable use case so advertisers can offer a fine-tuned ad experience that matches the environment it’s in (podcasts, audio articles, streaming audio, etc.). In turn, this allows for a more personalized connection and greater impact. Yet, a medium itself, combined