What type of marketing works best

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Every business is unique because you are unique.

Personality, your style, your brand, your design, your techniques and approach to hair and makeup, what you think beauty, and how you operate your business

Social media, website, google, advertisement

Posting Ideas

Creating educational content

Entertaining

Inspirational

Shout out to your clients, team, or community

Showcase your products

Share behind the scenes :  Color process or haircut break down, tools used to create your design

Be Authentic

Why would you choose Instagram?

·  56.3% of Instagram users are Females and 43.7% are male.

·   72% of teens use Instagram.

1/3 of the most viewed stories are from businesses.

Posts With a Location Get 79% More Engagement.

Photos With Faces Get 38% More Likes.

Posts with at least one hashtag average 12.6% more engagement.

Instagram videos get over 2 times more engagement than Instagram photos.

Stories, IGTV, REELS (people who prefer quick-and-easily-digestible content.

)

REELS-  Instagram Reels: a new way to record 15-second clips set to music

Use Image cover, captions, Stickers, and Hashtags, or a CTA

Why would you choose Facebook-

o  Once you have a personal page create a business page

o  Run Advertisement to your target market

o  Facebook Messenger- connect with clients and potential clients

o  Go live, create a video

o  Post before and after images

Pinterest-  Check out our latest episode on how to use Pinterest to attract your ideal clients

Track to learn where your new clients are discovering you.  Put more time, money and energy into these areas.

Be Consistent and relevant

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