What’s The Future Of Social Media (And How Can You Make It Work For Your Business)?

What’s the next big social media platform?

It’s not actually social media, says Jeremy Goldman. He’s the CEO and Founder of Firebrand Group, host of the FUTUREPROOF podcast, and the author of Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success.

Basically, Jeremy is a guy who knows his way around social media. Really, really well.

On this episode of The StartupCamp Podcast, we’re talking to Jeremy about the future of social media and what it means for your business. We’ll dive into paid advertising, influencer strategies, and analytics. If you want to build up your brand with the power of social, give this episode a listen!

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Why is your business using social media?

That question is often overlook by businesses of all kinds, says Jeremy. All too often, entrepreneurs and MNBs alike go into social media looking to improve arbitrary stats (engagements, anyone?) and end up burning dollars.

That’s just one of the helpful directions Jeremy is laying out on this episode of The StartupCamp Podcast. Here, we’re getting into the nitty-gritty of what works and what doesn’t in terms of paid advertising strategies, influencer strategies, and analytics. Jeremy shares examples of what has worked for him in the past, what he advises clients and companies to pursue, and the common traps they fall into.

When it comes to social media, Jeremy explains, we have to always be humble and learning. That means constantly trying new things to find a strategy that is uniquely suited to your own business, not just being copycat. Zag, when others zig.

We know you’ll get a lot of great insight into the ways you can make social media actually work for your business from this podcast.

Oh, and you’ll also learn why the future of social media isn’t actually social media. Enjoy.