It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken. 

 Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.

What value is there in reviving old labels?

NDPs or small craft producers taking something from a family lineage

NDP or craft just to have a story

azerac doing the Pre-Pro bottle labels

Big names like Beam now doing 16yr OGD



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460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

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We're back with Bourbon Community Roundtable #94 and this one takes a single subject but it spins off into another. 2024 has seen the decline in whiskey sales and 2025 forecasts don't look much better. So have we finally eclipsed the peak of bourbon? A few years ago, there was a flourishing secondary market, droves of new people getting into the hobby, more options on the shelf, and massive expansions from all the big player. We've talked about this being a side-effect of the COVID boom but we also saw american whiskey get into more gimmicks and inflated prices. But we all still need the category to grow, so what's it going to take to reinvigorate more people to get into bourbon?

 Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about documentaries on other spirits.

Have we eclipsed the bourbon peak?

What can be done to make it just as popular again?



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464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94

On this Whiskey Quickie by Bourbon Pursuit, we review High Bank Distillery Whiskey War Double Double. This 5 year old whiskey is 116 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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Whiskey Quickie: High Bank Distillery Whiskey War Double Double Review

It's This Week in Bourbon for May 24th 2024. The maker of Ozempic is investigating its effect on desire to drink alcohol. Woodford Reserve releases Toasted Bourbon, and the oldest Beam bourbon ever bottled will be an astounding 20 years old.Show Notes:
Howler Head continues as the Official Flavored Whiskey of UFC

The maker of Ozempic is investigating its effect on desire to drink alcohol

US government dietary guidelines may say that there is no safe level of alcohol consumption

Uncle Nearest acquires Square One Organic Spirits

Burton James Uniquely American Whiskey Single Barrel Selection – Wheated Bourbon

Woodford Reserve releases Toasted Bourbon

The oldest Beam bourbon ever bottled will be an astounding 20 years old

@howlerheadwhiskey @ufc @unclenearest @squareoneorganicspirits @burtonjameswhiskey @woodfordreserve @beamdistilling @jimbeamofficial

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TWiB: Ozempic Investigates Its Effect on Drinking, Woodford Reserve Toasted Bourbon, Beam 20 Year Bardstown Collection

Many of us make pivots in our career. I had my own where I had really was focused on networking in tech early on but then after I did my first presentation to a room of 500 people, I discovered I really liked it and found a new role in technical marketing. Our guest has a similar story where he wanted to get into distilling, made a successful gin brand then tried to build a whiskey brand, but realized how hard it was and thought, how can I get more people to try our products? And that's how Whiskey Riot was born. Bobby Finan is the Founder and Organizer of Whiskey Riot Festivals across the country and we get into his past of getting into the distilling business and how he took on personal debt to hold his position at his first company and launch Whiskey Riot simultaneously. Now Whiskey Riot is expanding to more cities so if you're looking for a new event to attend, put this one on your list.

 Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about distilleries creating music halls.

Before there was a festival, you had your own brand and forged your way into spirits early on.

When you wanted to start a distillery did you have a business plan?

What was it about your Tommy Rotter gin that really took off?

Why didn't your whiskey business ever take off?

Did you think you could make people come to you instead of going out to stores?

How were you funding Whiskey Riot?

What was your return on investment for a typical event?

How do you evaluate a city for a new festival?

Why would a legacy brand vs a new brand want to go to whiskey fest?



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463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan

On this Whiskey Quickie by Bourbon Pursuit, we review Bernheim Barrel Proof Wheat Whiskey Batch A224. This 7-9 year old whiskey is 125 proof and $65 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93

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