Where is Podcasting Growing? - AL406

Followup

Ad insertion in the middle of a sentence. It'll be fixed from now on. My apologies.

Podcast News

Apple’s Scary Email and what you should or should not do about it!

Chartable on the “Golden Age of Podcasting” - essentially repurposed Edison Research Share of Ear report (which a new one is coming on March 5th). But want to address this specifically:“Many of these listeners are new to podcasts. In other words, Spotify didn't “steal” listeners who were already listening to podcasts on Apple Podcasts, they created new listeners by exposing them to podcasts for the first time.”https://chartable.com/blog/golden-age-of-podcasts?utm_source=podnews.net&utm;_medium=email&utm;_campaign=podnews.net:2019-02-22

Spotify agrees: https://rainnews.com/panoply-spotify-may-be-bringing-new-listeners-to-podcasts/

Voxnest says Spotify is already beating Apple in some countries:https://blog.voxnest.com/what-is-the-current-status-of-apple-vs-spotify/?utm_source=podnews.net&utm;_medium=email&utm;_campaign=podnews.net:2019-03-05

And Podnews adds: Spotify was launched in India on February 26th. Android has a 90% market share in that country.

Dave Jackson’s visit to On Air FestBecause of the focus on stories, almost every podcast I heard about uses seasons. I also heard phrases about “funding.” Such as “I’m working on season three, but we are still waiting on funding.” Speaking of funding….

Jenna Weiss-Berman from Pineapple Street media shared how she can make an entire season of a podcast using 5% of the budget for a TV pilot. According to my first Google search you can make a 30-minute TV pilot for $2 million. If that is accurate you are looking at $100,000 to create a season of episodes.  When I looked at shows by Pineapple Street, I saw seasons with 6-12 episodes, which means they are charging between $8,300 and $16,000 per episode. https://podcastbusinessjournal.com/1648-2/

From HotPod: Lisa Chao is now a senior editor on The Daily, Leaving Gimlet where she was the host of the Startup podcast

Scripps, who own Triton Digital and Stitcher, have seen revenue grow by 41% in Q4 2018, according to new results from the company. Revenue for Stitcher, which includes Midroll, was up 64% to $16.7 million.  And yet Lex Friedman their former Chief Business Development Officer and Korri Kolesa their former CRO left for Art19.

Want to make it to Podfest 2019?: http://bit.ly/2ELBo9K

Want to get some deals, even though you can't go?: https://propodcastingservices.com/podfest/

What are you Currently Listening to?

Joel’s Pick - Ben Franklin’s World - https://www.benfranklinsworld.com

Jay’s Pick - Timesuck with Dan Cummins. - https://timesuckpodcast.com/

Follow Jay on Twitter at @therealpodvader or Facebook at https://www.facebook.com/PodVaderPage/ and Joel at @therogueslife on Twitter or for everything else at ProPodcastingServices.com

Find us online anytime at AlwaysListeningPod.com and email us your questions to [email protected]

You can subscribe to the show in Apple Podcasts, Google Podcasts, Spotify, Stitcher, or anywhere you listen to podcasts.If you need help with your show, both Jay and Joel are available for consultation, just email us your needs.