Mobile Commerce Minute Episode #496

It is one thing to capture loyalty points on mobile – which seems to be almost normal these days – but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty…and it isn’t earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.

With Rob Woodbridge and Chuck Martin