Who Is Your Dream Patient?

11.16.2022 - By Chris Pistorius Play

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Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.

Dive in and learn the two winning steps in running a successful marketing campaign for your practice.

Here’s just a taste of what we talked about today:

IDENTIFYING YOUR DREAM PATIENT

The "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about.

We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.

HOW TO IDENTIFY YOUR DREAM PATIENT?

One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.

For example, if you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.