Do you keep your iPhone boxes—or toss them? This simple question sparked a heated debate on Twitter earlier this year that, at its heart, is really about the role that the design of packaging plays in our lives. At the same time, online shopping keeps gaining huge momentum, especially during the pandemic. And that’s changing how we interact with the boxes arriving on our doorsteps, and the way packaging designers think about the products we buy.

Why are package designers rethinking the box?

From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Teresa Au chats with artist and designer Kelli Anderson on all the things transformation, from Kelli’s paper engineering work that turns paper into a record or a camera to the shifting revenue streams she’s embraced over her career. Her passion for fusing the digital and the analog, her commitment to process, and her delight in sharing what she’s learned, will inspire you to run with your own half-baked ideas.

The Thrill of Half-Baked Ideas with Kelli Anderson

Teresa Au talks to psychotherapist Sarah Ahmed, aka Tiktok’s @the.poc.therapist, about how creatives can navigate the emotional side of putting yourself, and your work, online. Sarah is beloved by her followers for dispensing advice on relationships and self-love, so she knows first-hand how hard it can be to weather social media’s nasty comments and  unpredictable algorithms, plus our own insecurities. Her strategies for protecting your mental fitness will help you enjoy all the best aspects of sharing your creativity with the world.

Be Kind to Your Mind with Psychotherapist Sarah Ahmed

Teresa Au chats with author, speaker, and entrepreneur Michael Ventura about what empathy really is and how it can help your design work and your business. Michael describes applied empathy–the idea that empathy isn’t just putting yourself in someone else’s shoes–it’s about better understanding what it’s like to be someone else in their own shoes. They also discuss how car designers rely on somatic empathy, strategies for time-strapped solopreneurs, and an easy way to shake up your video meetings.

Empathy at Work with Michael Ventura

In the Making kicks off season two with Teresa Au interviewing Vanessa Rivera  of The Life of AIVAX about her whimsical Photoshop art and how she balances a time-consuming creative career with a family as a working mom. Vanessa talks about creative tools that save her time in her work, how she and her family left their home to travel in Europe for two years, how to set limits on her work life, and how to find joy and connection in a lonely world as a creative.

Making Magic Happen with Vanessa Rivera

Season 2 is almost here! In the Making explores the challenges and rewards of working in the creator economy. Subscribe now to join host Teresa Au as she talks to creatives, soloprenuers, and experts to find out how they thrive at work–and how you can, too!

Why are package designers rethinking the box?

Download our free app to listen on your phone