Why Knowing What Problem Your Product Solves is so Important! (+ new perspective)

What problems do non-essential, luxury, handmade products solve? Great question, maker! Oh, you’re only asking because it showed up on some ideal customer avatar worksheet? There’s a reason you keep bumping into this question. It can be hard to answer.  You might think of other issues people regularly seem to seek to fix like weight loss or better health or learning a new language or skill. Again, likely your product doesn’t address those. The problems your product does solve are still worthy of investment though. The people who have those problems absolutely agree. Your non-essential, luxury, just for fun, handmade item DOES solve someone’s problem though. To figure out what problem that might be, you need to expand your understanding of what a problem is. For full show notes and all the links mentioned in this episode please visit merriweathercouncilblog.com/143.