01.17.2024 - By Integrated Media Solutions
Join our CEO Denis Ahern and Business Development Manager Helena O' Brien on our inaugural episode of the IMS Hotel Tech Unwrapped podcast series, where we unravel the pivotal role of technology in hospitality.
Tune in for key takeaways on finding the right tech ally, tailoring guest feedback, and leveraging data for smart investment decisions.
Watch video here.
00:00 - Introduction to the podcast
02:15 - Partnership with a hotel group to improve online reputation
03:19 - The importance of guest feedback and online reputation
04:46 - Analysing the Wi-Fi score and other technology categories
06:42 - Lessons learned from the partnership
07:18 - The impact of guest reviews on bookings
08:12 - Investing in TV solutions to increase rankings#
09:09 - Simplifying technology and the guest digital journey
11:33 - The value of technology for operators and guests
12:11 - The challenges of integrating new technology
13:38 - The cost of technology and making informed investment decisions
15:30 - Key takeaways and conclusion
Resources:
Cornell relating to online reputation and impact on occupancy, ADR, RevPAR: https://sha.cornell.edu/wp-content/uploads/sites/4/2019/03/rohit-verma-online-reviews.pdf
Cornell relating to technology that guests want / use: https://ecommons.cornell.edu/server/api/core/bitstreams/283233a4-cf62-4766-86a2-36f4c6ae909e/content
Expedia study re Guest Scores v Brand or Price - https://resources.trustyou.com/c/bl-review-ratings-expedia?x=nsbbfd&cn;=bl-review-ratings-expedia&ct;=Blog%20Post