12.28.2020 - By Path2Product
Whether you're thinking about your target market or your target persona and their problem(s), coming to a precise definition of what problem you're trying to solve and who has that problem is absolutely key for developing concrete, valuable solutions.
That's what Aazar and I talk about on this episode, but here's some of the other things we discussed:
How Aazar got started in his career and how he got started in startups in Germany
His current role in UserPilot as Head of Growth
The environmental shifts that opened a big opportunity for Aazar and the founding team of eComply
Why it costs valuable time when starting with technology or opportunity versus a clearly defined problem
How potential customers can overvalue what they currently have
The best solutions are the ones where you remove tasks people don't want to do
Why basing a business on a political/legal opportunity can kill you if the laws aren't enforced
How to pivot when you face hurdles
Finding Product-Market-Fit
How sometimes it matters more about which market is ready for your solution versus which market you think you can serve better
Connect with Aazar:
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