Why Product Managers Should Care About Empathic Design with John Garratt - Product Manager @ Perspectum

On today's episode, I sat down with John Garratt, Product Manager at Perspectum Diagnostics.

Here's what we talked about:

How John first discovered the need for combining empthic design into the product discovery and delivery process

Why it's so important to take an empathetic approach to product and ux design

How in many industries, the experience of the user is still an afterthought

How empathy starts with connecting and engaging with your users

The trends in experience personalization

Why everyone who touches the customer in an organization should be collecting and sharing customer needs and insights

How you should be getting on-site with your users to see how they are actually usingyour products

Why what people say, think, and feel might be counter to what they do

How product managers can and should be developing personas and shouldn't leave personas to the marketing department

Why you should do research before talking to users so you sound more informed and can ask more relavant questions

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