Marketing to get clients is exhausting! It's easy to stop when you know you have one or two projects lined up.
But what happens after your current projects get turned over? Scrambling for quick, low-priced jobs to keep the money going in!
You don't want that. The client feast-famine cycle is a quicksand you don't want to get trapped on.
If you want to land bigger projects, always have leads in your pipeline, and secure your cash flow for the foreseeable future...
Hang on tight!
On this episode of The Builder's Ladder Podcast, Marti and Owen talk about marketing. But it's not just quick tips on how to get your next client. We want to help you create a sustainable marketing process. Here you'll:

Learn how to address your client's concerns using marketing (01:32)
Know how to educate your ideal clients to become their builder of choice (05:32)
Identify where you are in the "Authority Pyramid" (and how to level up) (08:43)
Find and fix the gap in your marketing (14:25)
Leverage your network using our proven strategies to get clients (19:01)

And while you're at it, we've got these bonuses to help you get started:

3-Day Marketing Summit (March 19-21): https://tp-b.com/3day-marketingsummit
1% Referral System: https://tp-b.com/1-percent-referral

At The Builders Ladder, we're all about teaching you how to fish so you can feed yourself for life. Tune in now, get our bonuses, and get ready to reel in your next big catch!
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Why Your Marketing Isn't Working (and How to Fix It)

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

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Scaling your business without fixing profitability issues and repetitive constraints is like pouring water into a leaky bucket. In this episode, we cover why it's crucial to address profit leaks and systemise key functions of your business before aiming for growth.

Sometimes, we're just one obstacle away from rapid business growth. But most of us get stuck because we can't find the constraints that will move the needle. 
Join Marti, Owen, and Vinnie as they discuss examples of repetitive constraints and profitability issues our TPB members have solved. 

In this episode, we cover:
• Strategies to identify and remove the biggest obstacles in your business (03:20)
• Addressing profit leaks to ensure sustainable growth (06:57)
• How to use tools like health audits and roadmaps to improve business performance (11:33)
• The importance of setting clear goals and team alignment in solving business problems (19:20)
• Differentiating People vs. Process Problems (23:09)
• Applying the 80/20 Rule to focus on high-impact areas in your business (25:48)
We’re also sharing our free resources to help you get unstuck faster:
• Check the health of your business in 15-min or less: https://tp-b.com/health-audit-88
• Grab this A to Z of Operations 2.0 Guide for residential construction companies:https://tp-b.com/a2zv2-88
Enjoyed this episode? Subscribe and leave us a review on your favorite podcast platform. Stay tuned for more episodes to help you grow your residential construction business.
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Fixing Profits Before Growth: Why Scaling Chaos Doesn't Work

Are you struggling to attract the right team members? Do you have effective onboarding processes for new employees when they do join your business? This is a common pitfall for most business owners. 
In this solo episode of the Professional Builders Podcast, Owen breaks down the four stages to evaluate your people processes and offers key actions to improve your recruitment and management strategies.
Tune in to discover:
• The four key stages to evaluate: recruitment, hiring, onboarding, and management (01:00)
• How to craft job ads that attract the right people by highlighting benefits, culture, community, and processes (02:00)
• The MOSCOW framework for filtering candidates effectively (07:00)
• Creating a clear onboarding document to set expectations and success metrics (10:00)
• Implementing an ongoing management process with clear expectations, regular measurement, and feedback to ensure accountability and improvement (11:00)
If you're facing challenges in any of these areas, then you are in the right place. We offer resources for recruitment, hiring, onboarding, and ongoing team management. DM us or visit our membership site for support.
Here’s to your success! Keep winning, and we’ll see you next time on The Builder's Ladder Podcast. 
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4 Stages for Building a Winning Team: Recruitment, Hiring, Onboarding & Management

Every building company should be "Built to Sell" - even if you never plan on actually selling it! 
In this episode, Marti and Owen talk about building a construction business that runs like a well-oiled machine, even without you at the helm. They discuss the 4 Profit Multipliers that will maximise your company's value so that you can set yourself up with the option to sell, franchise or structure a buy-in.
Today, you'll discover:
• How to build a business that will give you more time and money freedom (03:01)
• The factors behind business valuation (04:57)
• Exit strategies for construction business owners (07:56)
• Why systems are the key to increasing the value of your construction business (14:04)
• How to structure a "buy-in" to ensure a smooth transition and a secure future for your company (16:07)
BONUS: Get access to our exclusive resources, including:
• A free calculator to see how much your business value could increase with the right systems: https://tp-b.com/price4profit-86
• A downloadable business health checklist to pinpoint your strengths and weaknesses: https://tp-b.com/37-pt-checklist-86
• A free masterclass to know all about maximising the value of your business: https://tp-b.com/biz-valuation-masterclass-86
This episode is for you if:
• You're looking to build a sustainable, sellable construction business.
• You're curious about exit strategies but overwhelmed by the options.
Ready to build a construction business that works FOR you, not the other way around? Tune in to this episode now.
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The 4 Profit Multipliers for Successful 6 & 7 Figure Business Exits

Five years stuck in a "rat race" to signing the largest project to date after only two months inside TPB.
Today on The Builder's Ladder, Vinnie interviews Jonathan about his recent wins. He describes his business before TPB as lacking direction and struggling to grow.
After joining our program, he learned our golden ratios for pricing. This gave him the confidence to land high-value projects with healthy margins.
The results? In just the first two months of the year, Jonathan's sales were four times higher when compared with the same period in 2023.
Here are the key takeaways from our interview:

Focus on Results and Taking Action (01:04)
The Importance of Knowing Your "Golden Ratios" and Understanding Margin vs. Markups (03:43)
Maximize Resources and Asking the Right Questions (05:59)
The Value of A Supportive Community (06:42)

Like Jonathan and many members inside TPB, you can also achieve your goals when you have a clear road map. Check out one of our free resources below so you can start taking action that creates an impact:

Our guide to pricing for profit: https://tp-b.com/pricing-for-profit-85
How much is your time worth? Find out using our calculations here: https://tp-b.com/professional-builders-rate-85

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Margins, Markups & The Golden Pricing Ratio: How Jonathan Started Pricing For Profit

As a builder, it's easy to get caught up in the day-to-day chaos of your business. Before you know it, you're clocking 50-70+ hours a week and the business consumes your entire life.
That was the reality Ken faced when he enrolled in The Professional Builder. Listing down the tasks he was doing by himself, he found out he was working for 70+ hours each week.
But just 4 months in, he got an initial 40 hours per week of admin tasks off his plate. Plus he hired a site manager who "kicked him off-site", which freed him up even more time to focus on marketing, sales, and systems improvement.
Today on The Builders Ladder Podcast, Vinnie and Ken discuss how Ken achieved these results. Tune in to discover:
The power of testimonials in growing your construction company (06:06)
• How TPB helps builders get unstuck (08:16)
• How increased confidence can help your business grow (10:23)
• The essential tools and strategies to buy back your time (14:31)
• The importance of peer learning and collaboration in your business (15:08)
Tune in to this short yet insightful episode and grab these tools that helped Ken free up 70 hours of his week:
• Know the tasks to get off your plate: https://tp-b.com/stop-doing-84
• How much is your hourly rate? Check it here: https://tp-b.com/pbr-84
Inspired by Ken's story? Join the 700+ builders who are learning and growing their businesses:


The Essential Systems This Builder Used to Reclaim 70 Hours/Week

The Builders Ladder

Why Your Marketing Isn't Working (and How to Fix It)

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