Why your online MARKETING isn't converting [not what you'd think]

"My biggest problem right now is I've got a couple of funnels that I've built that are not converting the way I want them to." Sound familiar? In this episode, you'll hear Lauren Tickner giving 1:1 consulting to an online business owner whose online marketing isn't converting.

If your online marketing isn't converting no matter how hard you try, this is the episode for you.

HOST OF IMPACT SCHOOL PODCAST = Lauren Tickner - @laurentickner - https://www.instagram.com/laurentickner/

FREE online marketing training here to build your million dollar audience that converts again and again: http://impactschoolmethod.com/

Learn more about Impact School here: impact-school.com

PERFECT Framework:

The PERFECT framework includes the things that you want your prospects to see before they get onto a sales call.

P is prioritize their problem or goal, like what is their problem or goal and how do you, how do they prioritize that?

So that's why they sign up for the training. E is evidence. So after this call, you're gonna send 'em a testimonial video that they watch to make sure that they're fully bought in. R is results. So how do they measure okay that they've got the result that they want. So what does results look like to them in this area?

Fit is are they a good fit to work with you? So are they actually qualified? If you only work with coaches, are they a coach? E is everyone involved? So are they the decision maker? You're trying to scale a business, so how many partners do you have see as commitment? So do they have the money and are they gonna use it?

And then time is like when. I would've signed up to work with you yesterday if you'd have just called me. No, I'm ready to go today. Like let's get on the call later. Yeah, like maybe I'm interested, I'm just not really sure. Or it's like, yeah, it's divine timing. I've been looking for somebody to work with.

So you wanna tick off all those boxes before you take them from like onto a sales call. So you can do this in the dms or on a phone call. Whatever's easier for you, but if you are getting people opting into a funnel, you might as well change the opt-in of the funnel to give a phone number so you can dial them up, ideally within the hour of them opting in.

http://impactschoolmethod.com/