25 Winning Campaign Tips – Raz Shafer

What You’ll Learn about Raz Shafer's 25 Campaign Tips In This Episode:

00:00 Podcast Introduction

03:29 Rejection on the campaign trail is a fact of life. Dust yourself off and get back on the horse.

05:07 You can’t win a campaign by working banker’s hours.

06:32 Never pass up an opportunity to say “Thank you!”

07:35 A good message without proper repetition is wasted air.

09:10 Never lie or embellish your campaign bio. You WILL get caught.

10:31  Communication isn’t what I say, it’s what YOU hear.

11:57 Unless you’re Donald Trump, candidates shouldn’t wear hats.

13:41 Never use an endorsement that isn’t in writing.

14:52 Don’t run for a job you can’t excel at.

16:12 You should never be too busy to listen.

18:27 Prepare to be attacked before you are.

19:51 No candidate is an objective participant in their own campaign. 

21:06 Never say or write anything you don’t want on Buzzfeed.

22:48 “What orators lack in depth, they make up for in length.” - Charles-Louis de Secondat

24:20 How to win: Work harder and smarter than your opponent

25:37 Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see.

26:53 Every facet of your campaign should be infused with a sense of urgency. No lollygagging.

28:10 There is no greater enemy to your campaign than your own ego.

29:46 Handwritten notes are one of the most powerful tools you have. And they’re cheap!

31:20 If you can’t tell someone why you’re running in 30 seconds or less, don’t run.

32:35 Never break the law. You’re not Frank Underwood and you WILL get caught.

33:42 All campaign documents and material should be secure and accessible. Use the cloud.

34:40 Free interns are awesome! Get all you can, train them well and keep them busy.

35:49 Projecting enthusiasm is critical. I don't care how tired, stressed or far down you are in the polls. Smile!

36:51 Rejection on the campaign trail is a fact of life. Dust yourself off and get back on the horse.

37:47 Conclusion and Outro