Manufacturing in China is different. How different is hard to describe if you’ve never seen it. It’s not that there are cities with factories. There are cities OF factories. And those cities often specialize in a particular kind of manufacturing. Competition is extreme and cutting corners is common. 

Having a good idea for a product is one thing, but you can’t exactly open the yellow pages and find which city of factories specializes in laser pointers. Where do you even start?

Daniel Sande is a manufacturing sourcing agent. He found success in people, and uses technology to communicate with manufacturers, plus he’s establishing a networks of people in China who can put eyes and hands on products as they come off the line to verify everything is according to spec, including packaging, shipping, labelling and customs. 

Daniel Sande is Managing Director of HotShot Sourcing, a consultancy that helps product brands source bulk orders, packaging, and custom-branded materials.

Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.

Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches.

https://graphosproduct.com/

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