Howard takes the moderatorial lead on this episode in which he, Brandon, and Dan are joined by Rob Wells for a discussion of marketing.

What is marketing? What's the difference between marketing and PR?  What's the difference between a marketing manager and a publicist? How can knowing this help a creator position his or her work? We'll answer these questions and more...

Writing Prompt: Come up with 25 words that distill everything you want to say about your next work.

Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Fifteen minutes long, because you're in a hurry, and we're not that smart.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Books

Pitching your work... authors often have difficulty with it. Even authors who have no trouble spinning a fantastic story may find themselves at a loss telling people ABOUT that story in a way that makes it compelling.

We cover three kinds of pitches -- the one-liner or "elevator pitch," the three- or four-paragraph explanation, and the in-depth synopsis. We also talk about the sorts of situations in which you're going to need these.

Few skills are as important to new authors, and few weaknesses can be as career-limiting.

Audiobook Pick-of-the-Week: The Dispossessed, by Ursula K. Le Guin, narrated by Don Leslie

Writing Prompt: Take three of your favorite books and write one of each kind of pitch for each of those books. Now convince a friend of yours to read one of those books using one of those pitches.

This episode of Writing Excuses has been brought to you by Audible.
Visit http://AudiblePodcast.com/excuse for a free trial membership*.
*Note: From the Audible website, here are the terms of the free membership. Read the fine print, please!

Audible® Free Trial Details
Get your first 14 days of the AudibleListener® Gold membership plan free, which includes one audiobook credit. After your 14 day trial, your membership will renew each month for just $14.95 per month so you can continue to receive one audiobook credit per month plus members-only discounts on all audio purchases. A very small number of titles are more than one credit. Cancel your membership before your free trial period is up and you will not be charged. Thereafter, cancel anytime, effective the next billing cycle. Any unused audiobook credits will be lost at cancellation.

Writing Excuses 6.19: Pitching

Peter Ahlstrom, assistant to Brandon Sanderson, and Valerie Dowbenko, assistant to Pat Rothfuss, join Brandon and Dan to talk about what they do for "their authors."

While this may seem like an incredible luxury -- most of you listeners aren't going to rush out and hire an assistant -- there are things that can be farmed out from the earliest stages of your career as a professional writer. The goal, of course, is for the writer to find more time to write.

It's also a lot of fun to hear Peter and Valerie talk about how they keep Brandon and Pat writing, and to listen to them talk about some of the unusual things they do as part of this job.

Audiobook Pick-of-the-Week: Ready Player One, by Ernest Cline, narrated by Wil Wheaton

Writing Prompt: First person once removed -- give us a story from the perspective of a first person narrator who is NOT the cool person.

The Shoes, Pat Has All of Them: Because that's what Valerie did for him.

This episode of Writing Excuses has been brought to you by Audible.
Visit http://AudiblePodcast.com/excuse for a free trial membership*.
*Note: From the Audible website, here are the terms of the free membership. Read the fine print, please!

Audible® Free Trial Details
Get your first 14 days of the AudibleListener® Gold membership plan free, which includes one audiobook credit. After your 14 day trial, your membership will renew each month for just $14.95 per month so you can continue to receive one audiobook credit per month plus members-only discounts on all audio purchases. A very small number of titles are more than one credit. Cancel your membership before your free trial period is up and you will not be charged. Thereafter, cancel anytime, effective the next billing cycle. Any unused audiobook credits will be lost at cancellation.

Writing Excuses 6.17: Writing Assistants

Microcasting again! The questions we fielded from the Twitterverse include:

	* How do you hold the whole story in your head when it's a thousand pages long?
	* What steps do you use when creating a character?
	* As an outliner, when do you start putting in the details?
	* How do you patch plot holes?
	* How do you come up with names?
	* Is there one writing skill you'd like to get better at?
	* Writing groups: what do you look for?

Audiobook Pick-of-the-Week: Hard Magic, by Larry Correia, narrated by Bronson Pinchot

As Promised, Here is a Link: The Everchanging Book of Names

 

Speaking of the Twitterverse: The Writing Excuses team is BrandSanderson, MaryRobinette, HowardTayler, JohnCleaver (Dan), and MonkeySloth (Producer Jordo).

Writing Prompt: Someone has to save the world from an intercontinental ballistic hairball, but their keyboard layout has been changed.

This episode of Writing Excuses has been brought to you by Audible.
Visit http://AudiblePodcast.com/excuse for a free trial membership*.
*Note: From the Audible website, here are the terms of the free membership. Read the fine print, please!

Audible® Free Trial Details
Get your first 14 days of the AudibleListener® Gold membership plan free, which includes one audiobook credit. After your 14 day trial, your membership will renew each month for just $14.95 per month so you can continue to receive one audiobook credit per month plus members-only discounts on all audio purchases. A very small number of titles are more than one credit. Cancel your membership before your free trial period is up and you will not be charged. Thereafter, cancel anytime, effective the next billing cycle. Any unused audiobook credits will be lost at cancellation.

Writing Excuses 6.9: Microcasting 2 Electric Boogaloo

Here's a brainstorming episode in which Brandon throws random concepts from a textbook of his on gods and goddesses, and we attempt to brainstorm a cyberpunk story from these elements.

The elements thrown at us include clay, Sanskrit, fire god, and Buddhism.

If you've ever wanted to watch professionals wrestle with story genesis, this is the episode for you.

Audiobook Pick-of-the-Week: A Scanner Darkly, by Phillip K. Dick, narrated by Paul Giamatti.

Writing Prompt: Come up with a cyberpunk world using the seed "penguins."

This episode of Writing Excuses has been brought to you by Audible.
Visit http://AudiblePodcast.com/excuse for a free trial membership*.
*Note: From the Audible website, here are the terms of the free membership. Read the fine print, please!

Audible® Free Trial Details
Get your first 14 days of the AudibleListener® Gold membership plan free, which includes one audiobook credit. After your 14 day trial, your membership will renew each month for just $14.95 per month so you can continue to receive one audiobook credit per month plus members-only discounts on all audio purchases. A very small number of titles are more than one credit. Cancel your membership before your free trial period is up and you will not be charged. Thereafter, cancel anytime, effective the next billing cycle. Any unused audiobook credits will be lost at cancellation.

Writing Excuses 6.7: Brainstorming a Cyberpunk Story

Cyberpunk: What is it? Why is it? We've mentioned it before, but we've never attempted to tackle it.

We begin with an attempt to define cyberpunk (the literary genre), which is typically near-future SF, anti-establishment, early dystopian fiction featuring connectivity, body modification, and culture shifts. We argue a bit over the finer points, which fits the topic perfectly.

We move on to discuss how you might set about writing cyberpunk, which is, as Dan points out, the SF genre we're catching up to. We almost live in that world already. You're going to need to do some research, reading up on the genre and looking closely at where current technology is taking us.

Audiobook Pick-of-the-Week: The Diamond Age, by Neil Stephenson, narrated by Jennifer Wiltsie.

Writing Prompt: A cyberpunk setting in which tattoos are the equivalent of implanted tech... and somebody has hacked your tattoo.

This episode of Writing Excuses has been brought to you by Audible.
Visit http://AudiblePodcast.com/excuse for a free trial membership*.
*Note: From the Audible website, here are the terms of the free membership. Read the fine print, please!

Audible® Free Trial Details
Get your first 14 days of the AudibleListener® Gold membership plan free, which includes one audiobook credit. After your 14 day trial, your membership will renew each month for just $14.95 per month so you can continue to receive one audiobook credit per month plus members-only discounts on all audio purchases. A very small number of titles are more than one credit. Cancel your membership before your free trial period is up and you will not be charged. Thereafter, cancel anytime, effective the next billing cycle. Any unused audiobook credits will be lost at cancellation.

Writing Excuses Season 2 Episode 20: Marketing 101 for Creators

Download our free app to listen on your phone