UI Breakfast: UI/UX Design and Product Strategy

Episode 206: Writing Useful Books with Rob Fitzpatrick

02.12.2021 - By Jane PortmanPlay

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What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

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