On today's episode, Beth Anne talks to Ellie Cole of ScentfulWax.com about scaling her E-commerce store using ads. Learn how she's changed $1k months into $15k months! We’re so glad to have you here! Your messy, creative, scattered, joyful, every-day, inspired, crazy life is normal here. We’re with you in the trenches. We’re balancing babies and business, preschoolers and purpose. The balancing act is a struggle, but we wouldn’t have it any other way. This is a place where you can find not only resources and information to help you grow your business, but also community and support. We’re not about information overload or spouting off 100 things you must do today or else! We believe that small steps over time can still make a big difference. We’re about persistence, and celebrating the small wins along with the big ones. Welcome to Brilliant Business Moms!

201: 10Xing Her Product-Based Business Using Facebook Ads with Ellie Cole of Scentful Wax

Beth Anne from brilliantbusinessmoms.com interviews mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, Shopify store owners, designers, authors, and course creators are just a few of the creatively brilliant moms featured here.  

This podcast is all about practical advice from work-at-home moms who are getting things done in the margins - just like you! 

We're not about big names or fancy accolades here, but instead celebrating big and little wins from mompreneurs who make the most of their day to grow their business at a pace that works for them. We're all about designing online businesses that work around our lives instead of running our lives.

Brilliantbusinessmoms.com features tutorial videos to help you grow your business including topics on growing your email list, Facebook marketing, SEO for your Etsy shop or blog, affiliate marketing, building website traffic through Pinterest, outsourcing, organizing your research, and marketing your first online product.  

Beth Anne won't leave you in the dark with general platitudes like, "don't give up"  (you shouldn't).  She'll will walk you through all of the practical steps needed to truly be successful in the online business world.  As she learns and grows her own online business, she'll share each success and failure with you so that you can learn right along with her.  

Whether you're brand new to online business, an old pro, or just beginning to think about earning an income online, the Brilliant Business Moms podcast has got you covered!

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This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up."   Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it.  Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and... before she knew it, her ads were profitable!     Kati's been running with that same incredible offer for the last 2.5 years with her ads. She now spends about $500/day on her ads and consistently makes $400 in profits per day.  (Her Return on Ad Spend fluctuates between a 1.8 and 2.3).  But keep this in mind:  When Kati has a new ad to test, she spends just $25/day.  So you don't need to start out spending hundreds of dollars per day to see what works.  You can start slowly and build from there.   Since building out her successful ads strategy, Kati has been able to drop so many other things off of her business list -- no Facebook lives, no constant posting on social media, no Facebook groups that need loads of interaction, no big affiliate promotions. Kati just runs her ad, does a few super simple product launches per year, has some great email funnels behind the scenes, and has a whole lot of fun enjoying time with her family (With 4 kids, 1 new grandbaby, and her own parents close by too, Kati's life is full of all the best things!)   I'm so glad Kati didn't give up on ads, because they've given her a much simpler, more profitable business that fits around her beautiful life.     Some other things we discussed on this episode: - Why you need different angles to draw in your ideal customer - Why Kati ditched tedious product validation strategies and the super easy way she validates products and messaging now - Why Kati loves ads traffic even more than all the traffic she gets from Google - Why she keeps her business simple and how she still manages to make a great profit - Anndddd..... a super gross funny mom moment from Kati (and a similar one from me!)   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode226

226: How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver

Is it still possible to make Facebook and Instagram ads work if you're a brand new business owner? Yes, it is! Today we’re talking to Jen McConaghie of This Time of Mine to find out how she did just that. All you need is a fabulous product to sell and some help along the way to craft an amazing offer. You need a swoon-worthy sales page, brilliant ad images, and just the right ad copy so you can find the right customers for your business.   If you're a newer business owner, you will love hearing from Jen and even more experienced business owners will learn some great tips on how to reorder your offers and reposition them to make a perfect fit for your customers. It’s so exciting to see students make simple tweaks that positively affect their ads profits and their conversion rates. As you hear from Jen, you'll realize that she is someone who is going to continue to test and tweak - there is no giving up when it comes to Jen and her growing her business!   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode225 

225: Refining Your Offers to Improve Facebook Ads Revenue with Jen McConaghie

Kelsey Sorenson of Wife Teacher Mommy has been a student of mine since 2016 when she bought my very first course on promoted pins. She was a new business owner at the time and that was the first online course she purchased to help her business grow. (I'm so honored to have been the first teacher she learned from online, and the growth Kelsey has experienced in her business since then has been incredible!)   Kelsey then went on to take my Facebook Ads Intensive course and is also a valuable part of my membership community.  Kelsey is always growing and expanding her business -- whether with Facebook ads, new products, new full-time team members, or her new membership which is rapidly growing!   Kelsey's membership, the Wife Teacher Mommy Club is an incredible, supportive community for teachers and homeschool moms where they get access to an INSANE amount of resources so they can teach well. Kelsey has done so much to make sure her membership is fun, positive, and feels like a party, but also provides the practical tools + life coaching support her club members need to succeed.   I can't wait for you to hear all about the creative ways Kelsey adds value to her Wife Teacher Mommy club and all the ways she's grown her business over the years.  You'll hear about her journey from that very first digital product she created to now her enormous Wife Teacher Mommy Club (with more than 700 members!) a huge shop full of amazing resources, and three full-time employees.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode224

224: Building an Amazing Membership Experience with Kelsey Sorenson

Angie Holden of The Country Chic Cottage and Cori George of Hey Let’s Make Stuff recently joined forces to host an online summit called Sublimation Camp. Cori and Angie spill the beans on what they did, how they coordinated it, hosting, marketing, what their tech stack was, and other tip and tricks of things they might do differently next time they host a large online event. We will also talk about conversion rates, percentages of affiliate sales, and how their Facebook ads went.     The premiere Sublimation Camp was massively successful! Over 44,000 people signed up for the summit and more than 1,000 of those purchased the all-access pass. Listen for all the details about creating this wildly successful and profitable event!   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode223

223: How to Host a Wildly Successful (+ Profitable!) Online Event with Cori George and Angie Holden

Facebook ads are not dead! We’ve had to change our strategies after recent changes such as the iOS update but for business owners who are willing to test and pivot, ads can still be profitable.   Corina Holden of Frump Fighters is one business owner who has successfully changed some of her ads strategies and is now bringing new leads and sales to her business once more.   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode222

201: 10Xing Her Product-Based Business Using Facebook Ads with Ellie Cole of Scentful Wax

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